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Virtual reality in social marketing: a process evaluation
Marketing Intelligence & Planning, 2019Purpose The purpose of this paper is to present an innovative reflexive process evaluation method for a social marketing programme featuring an innovative virtual reality (VR) simulation experience for adolescents.
Timo Dietrich +6 more
semanticscholar +1 more source
Utilising stakeholder theory for social marketing process evaluation in a food waste context
Journal of Social Marketing, 2019Purpose Calls for theoretically informed interventions and a more reflexive stance are apparent in social marketing. Moving from a “prove” to “improve” mentality requires evaluations that learn from experience gained to identify improvements to inform ...
Samuel Hodgkins +3 more
semanticscholar +1 more source

