Results 51 to 60 of about 1,737,461 (304)

Efficacy and Tolerability of Topotecan/Cyclophosphamide/Dinutuximab in Relapsed and Refractory High‐Risk Neuroblastoma: A Multi‐Institutional Retrospective Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Chemoimmunotherapy with irinotecan, temozolomide, and dinutuximab (I/T/DIN) has emerged as first‐line therapy for relapsed/refractory (r/r) high‐risk neuroblastoma (HRNB) in North America. Topotecan and cyclophosphamide (T/C) are often used in combination with dinutuximab in the setting of lack of response, progression, or incomplete ...
Benjamin J. Lerman, Madeleine King, Rajen Mody, Sara‐Jane Onyeama, Araz Marachelian, Thomas Cash, Sara M. Federico, Meaghan Granger, Ami V. Desai, Suzanne Shusterman, Jennifer H. Foster, Elizabeth Sokol, Chelsee Greer, Keri Streby, Holly J. Meany, Kieuhoa T. Vo, Margaret E. Macy, Rochelle Bagatell   +17 more
wiley   +1 more source

Predicting Local Brand Acceptance in the Leather Products Market

Sriwijaya International Journal of Dynamic Economics and Business, 2022
The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia.
Sri Surjani Tjahjawati, Siti Samsiyah Purwaningsih, Sholihati Amalia   +2 more
doaj   +1 more source

When “I” or “S/He” uses the product: the impact of narrative perspective on consumers’ brand attitudes in storytelling ads

Frontiers in Psychology
IntroductionStorytelling ad is presented from one or more narrative perspectives. Narrative perspective, which can alter the way in which the plot is physiologically or psychologically perceived, can significantly affect consumer experience.MethodsThis ...
Tingting Chen, Xinqiao Fan, Jiayu He, Jun Fan, Wei Chen   +4 more
doaj   +1 more source

İlginlik Kuramına Göre Düşük/Yüksek Ürün İlginliğinin Tüketiciler Tarafından Değerlendirilmesi

Erciyes İletişim Dergisi, 2018
“İlginlik” ya da diğer adıyla “İlgilenim” kavramı köken olarak sosyal psikolojiye dayanmakla beraber ikna edici iletişim, pazarlama ve reklamcılık disiplinlerinin de temelinde yer alan bir kavram olmuştur.
Engin Coşkun
doaj   +1 more source

Implementing Health‐Related Quality of Life Assessment in Pediatric Oncology: A Feasibility Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background There is growing interest in embedding health‐related quality of life (HRQoL) assessment and patient‐reported outcome measures (PROMs) within clinical cancer care. This study evaluated the feasibility, acceptability, and usability of implementing an electronic PROM (ePROM) platform to measure HRQoL in children with cancer ...
Mikaela Doig, Sophie Jessop, Jordan R. Hansford, Hien Le, Matthew O'Connor, Peter Gorayski, Andrew Cunningham, Amanda Hutchinson, Victoria Bedford, Eva Bezak, Nayana Parange, Kelly Skelton, Timothy Price, Michala Short   +13 more
wiley   +1 more source

Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses

Journal of Theoretical and Applied Electronic Commerce Research
Green advertising messages often face challenges of abstraction and outcome ambiguity. To address this, we apply the framing effect theory to explore how concrete versus abstract expressions in green advertising interact with consumer perceptions ...
Jiahong Yu, Xixiang Sun, Ying Huang, Yige Jia   +3 more
doaj   +1 more source

Strategy, Core Competence and HR Involvement as Determinants of HR Effectiveness and Refinery Performance [PDF]

, 1997
This study examined the impact strategy, core competence, and involvement of HR executives in strategic decision making on the refinery managers\u27 evaluation of the effectiveness of HR and refinery performance among 86 U.S.
McCormick, Blaine, McMahan, Gary C., Sherman, W. Scott, Wright, Patrick M.   +3 more
core   +1 more source

Cognitive Functioning in Vorinostat‐Treated Pediatric and Young Adult Patients Over the First 180 Days After Hematopoietic Stem Cell Transplant

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Cognitive and psychological difficulties could negatively interfere with treatment adherence and quality of life before and after hematopoietic stem cell transplant (HSCT). Methods to mitigate these changes may have positive effects on treatment success.
Kristen L. Votruba, Michelle Rozwadowski, Thomas Braun, April Rahrig, Edward Peres, Kirsten M. Williams, Vanessa Fabrizio, Julie‐An Talano, Carrie L. Kitko, Nicolas Parnell, Pavan Reddy, Sung Won Choi   +11 more
wiley   +1 more source

Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type [PDF]

Pakistan Journal of Commerce and Social Sciences, 2018
Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept.
Muhammad Sheeraz (Corresponding author) , Faisal Qadeer , Mirha Masood , Imran Hameed   +3 more
doaj  

Consumer involvement in the product with general causality orientations [PDF]

Marketing (Beograd. 1991), 2012
The main objective of the research relates to establish predictable values of causality orientation for types of consumer involvement in product. Beside that, the possible differences in expression of causality orientations and dimension of involvement ...
Matanović Jelena, Slijepčević Vanja, Obrić Milica, Majstorović Nebojša, Popov Boris   +4 more
doaj   +1 more source