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LA CUSTOMER PROFITABILITY ANALYSIS
2014Il crescente ricorso al Customer Relationship Management (CRM) e alla Customer Profitability Analysis (CPA) presso le imprese italiane – di grandi e medio-piccole dimensioni – sta segnando una svolta nell’orientamento della gestione aziendale.
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New Products Profitability Analysis
This chapter elaborates on how to estimate the average profitability of new products for businesses. The chapter considers the financial risk and applies the DMAIC stochastic method. The scenario is that a company wants to launch a new product to the market. When a company develops a new product, the profitability of the product is highly uncertain.openaire +1 more source