Results 1 to 10 of about 13,023,020 (234)

A scoring scheme for the TAT and other verbal projective techniques.

Journal of Projective Techniques, 1955
(1955). A Scoring Scheme for the TAT and other Verbal Projective Techniques. Journal of Projective Techniques: Vol. 19, No. 3, pp. 306-309.
R. Fine
semanticscholar   +1 more source

Projective techniques in Taiwan and Asia‐Pacific market research

, 2007
Purpose – This paper seeks to investigate the use of projective techniques in Asia‐Pacific markets with particular reference to Taiwan and to compare this with the literature on cultural differences in conducting research to see if any correspondence ...
C. Boddy
semanticscholar   +1 more source

USING PROJECTIVE TECHNIQUES IN THE EVALUATION OF GROUPS FOR CHILDREN OF REHABILITATING DRUG ADDICTS

Issues in Mental Health Nursing, 2006
Evaluators and researchers often have to deal with situations in which conventional research tools are impossible to use, either because of the characteristics of a population or unclear research variables.
Miry Levin-Rozalis
semanticscholar   +1 more source

Assumptions, Adaptation-Level, and Projective Techniques

, 1961
I t has been almost 40 years since the introduction of projective techniques on a formal basis. Ignored at first, attacked later as unscientific, these instruments have currently achieved wide empirical employment if not theoretical acceptance.
B. I. Murstein
semanticscholar   +1 more source

The Fallacy of Projective Techniques

, 1974
Advertising and market researchers continue to look to the behavioral sciences for techniques and procedures in the hope of explaining, accounting for. describing and classifying consumers and their buying behavior.
W. Yoell
semanticscholar   +1 more source

Applying Projective Techniques to Formative Research in Health Communication Development

Health Promotion Practice, 2007
This article describes a new approach to formative research in which projective techniques commonly used in psychological assessment were adapted for use in focus groups to help design colorectal-cancer screening materials for African American men and ...
T. Wiehagen, Nicole M. Caito, V. Thompson, C. Casey, N. Weaver, Keri A. Jupka, M. Kreuter   +6 more
semanticscholar   +1 more source

Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research

, 2005
Projective techniques are often used in market research to help uncover findings in areas where those researched are thought to be reluctant or unable to expose their thoughts and feelings via more straightforward questioning techniques. However, how the
C. Boddy
semanticscholar   +1 more source

Projecting the right image: using projective techniques to measure brand image

, 1999
Research has shown that consumers very often do not use explicit, concrete, rational factors to evaluate products, and thus their motivation to purchase is not always easy to articulate.
M. K. Hussey, Nicola Duncombe
semanticscholar   +1 more source

Using Projective Techniques in Education Research

, 2000
Projective techniques are unusual and often intriguing for respondents to complete, permitting them to express thoughts and feelings which can be difficult to access by direct and structured questioning.
M. Catterall, P. Ibbotson
semanticscholar   +1 more source

Exploration of projective techniques to unravel health perception

, 2007
Purpose – This paper seeks to explore the design, organisation and application of group discussions in which projective techniques (expressive and associative) are used to unravel health perception of consumers in cognitive and affective terms.Design ...
S. Sijtsema, A. Linnemann, G. Backus, W. Jongen, T. V. Gaasbeek, H. Dagevos   +5 more
semanticscholar   +1 more source