Results 11 to 20 of about 13,051,452 (300)
Projective techniques in US marketing and management research: The influence of The Achievement Motive [PDF]
, 2010 Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has ...
Lawrence C. Soley
semanticscholar +3 more sources
Techniques for approaching the dual Ramsey property in the projective hierarchy [PDF]
, 2001 We define the dualizations of objects and concepts which are essential for investigating the Ramsey property in the first levels of the projective hierarchy, prove a forcing equivalence theorem for dual Mathias forcing and dual Laver forcing, and show ...
Halbeisen, Lorenz, Loewe, Benedikt
core +5 more sources
New Medit, 2023 Increasing social concern regarding the environmental impact caused by the growth of the world’s population and the need to produce food has led to terms such as sustainability and sustainable food production and consumption to become a current subject ...
Francisco J. Mesías +3 more
semanticscholar +1 more source
The effective nature of projective techniques in political brand image research
International Journal of Market Research, 2023 This study explores the effectiveness of qualitative projective techniques to explore the corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple-stakeholder perspective.
Dawood Khan, C. Pich, L. Spry
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, 2020 This article focuses on assessing the capabilities of projective techniques, in gaining a deeper insight into complex university corporate brands.
L. Spry, C. Pich
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“Before alone or (well) accompanied”? The Use of Projective Marketing Techniques
The Qualitative Report, 2020 Projective techniques, widely used in marketing research, encourage interviewees to talk about other people so that researchers can discover deep feelings and circumvent psychological prejudices.
Alyce Cardoso Campos +4 more
semanticscholar +1 more source
Classifying birationally commutative projective surfaces [PDF]
, 2009 Let R be a noetherian connected graded domain of Gelfand-Kirillov dimension 3 over an uncountable algebraically closed field. Suppose that the graded quotient ring of R is a skew-Laurent ring over a field; we say that R is a birationally commutative ...
Sierra, Susan J.
core +1 more source
Construction of spaces of kinematic quantum states for field theories via projective techniques [PDF]
, 2013 We present a method of constructing a space of quantum states for a field theory: given phase space of a theory, we define a family of physical systems each possessing a finite number of degrees of freedom, next we define a space of quantum states for ...
Andrzej Okołów
semanticscholar +1 more source
REMark: Revista Brasileira de MarketingObjective: This essay aims to discuss the rigor of the projective technique with a qualitative focus. Results: The main criticisms of projective techniques are not appropriate for qualitative research.
L. G. Antunes +4 more
semanticscholar +2 more sources
Journal of sensory studies, 2018 The present study aimed to identify the main aspects involved in consumers' perception of four types of antiperspirants/deodorants (APDs); cream, aerosol, roll‐on and stick; and compared the findings by using projective techniques; word association (WA ...
A. Gámbaro +4 more
semanticscholar +1 more source