Results 201 to 210 of about 13,023,020 (234)

Using projective techniques to tap into consumers' feelings, perceptions and attitudes . . . getting an honest opinion

, 2010
An investigation into customer loyalty to food retailers posed a methodological problem – namely how to delve beneath the surface and access consumers' unspoken feelings, perceptions, attitudes and values.
S. Doherty, R. Nelson
semanticscholar   +1 more source

I spy with my little eye: A comparison of manual versus computer‐aided analysis of data gathered by projective techniques

, 2010
Purpose – The paper arose from an experienced qualitative market researcher's desire to challenge her working methodologies in analysing and interpreting data for commercial clients.
Lorraine Davidson, H. Skinner
semanticscholar   +1 more source

THOUGHT DISORDER AND FAMILY RELATIONS OF SCHIZOPHRENICS. 3. METHODOLOGY USING PROJECTIVE TECHNIQUES.

Archives of General Psychiatry, 1965
A. Introduction We HAVE FOUND that certain parental forms of focusing attention, communicating, and interpersonal "relating" are intimately linked to the forms of ego impairment found in offspring.
M. T. Singer, L. Wynne
semanticscholar   +1 more source

Projective techniques in US marketing and management research: The influence of The Achievement Motive

, 2010
Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell's study, The Achievement Motive (1953), has ...
Lawrence C. Soley
semanticscholar   +1 more source

The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality

, 2010
Purpose – Normal “mixed method” approaches to research – using standard quantitative surveys supported by qualitative methods such as semi‐structured interviews, often fail to measure issues “outside of the fence”.
D. Bond, E. Ramsey
semanticscholar   +1 more source

The validity of projective techniques and their research and clinical contribution.

Journal of Personality Assessment, 1975
Numerous surveys have alternately demonstrated either a decline or continued vitality of diagnostic assessment and projective techniques in clinical psychology.
S. Blatt
semanticscholar   +1 more source

Graphic projective techniques: applicability on social representation research – systematic review

, 2010
Graphic projective techniques are commonly used in research associated with social representation theories. These techniques allow the identification of personality attributes that are revealed through the subject's responses to relatively unstructured ...
Maria da Conceição Costa Rivemales, Gilmara Ribeiro Santos Rodrigues, M. S. Paiva   +2 more
semanticscholar   +1 more source

The status of projective techniques: or, "wishing won't make it go away".

Journal of Clinical Psychology, 1984
Analyzed predicted decline of projective techniques in usefulness and emphasis when viewed from several different perspectives: the academic community; members of APA Division 12; internship centers; the applied clinical setting; and private ...
C. Piotrowski
semanticscholar   +1 more source

The motivations underlying the use of technological innovations: new insights from projective techniques

, 2008
Based on McClelland's theory of human motivation, we identify five motivations that may be relevant for the use of Wireless Local Area Network (WLAN) and Voice over Internet Protocol (VoIP).
Joerg Koenigstorfer, Andrea Groeppel-Klein, Stefan Pla   +2 more
semanticscholar   +1 more source

Projective Techniques

Clinical Assessment of Child and Adolescent Personality and Behavior, 2020
Paul J. Frick, Christopher T. Barry, R. Kamphaus   +2 more
semanticscholar   +1 more source