Results 291 to 300 of about 12,961,695 (366)

Evaluating responses to celebrity endorsements using projective techniques

, 2012
Purpose – The purpose of this paper is to utilise projective techniques as a method to capture and understand consumer reactions to celebrity‐endorsed perfumes.
Nisachon Tantiseneepong, M. Gorton, John White   +2 more
semanticscholar   +1 more source

Project control technique

International Journal of Project Management, 1986
Abstract The management of a project must be geared to the achievement of objectives. The fulfilment of objectives is based on the capability to identify and quantify the activities to be developed, to control their execution and to assign responsibilities for their execution. This means planning and control according to a logical procedure.
R Albonetti, M Gatti
openaire   +2 more sources

Using projective techniques to tap into consumers' feelings, perceptions and attitudes . . . getting an honest opinion

, 2010
An investigation into customer loyalty to food retailers posed a methodological problem – namely how to delve beneath the surface and access consumers' unspoken feelings, perceptions, attitudes and values.
S. Doherty, R. Nelson
semanticscholar   +1 more source

The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality

, 2010
Purpose – Normal “mixed method” approaches to research – using standard quantitative surveys supported by qualitative methods such as semi‐structured interviews, often fail to measure issues “outside of the fence”.
D. Bond, E. Ramsey
semanticscholar   +1 more source

THOUGHT DISORDER AND FAMILY RELATIONS OF SCHIZOPHRENICS. 3. METHODOLOGY USING PROJECTIVE TECHNIQUES.

Archives of General Psychiatry, 1965
A. Introduction We HAVE FOUND that certain parental forms of focusing attention, communicating, and interpersonal "relating" are intimately linked to the forms of ego impairment found in offspring.
M. T. Singer, L. Wynne
semanticscholar   +1 more source

Méthode et techniques projectives

Bulletin de psychologie, 1965
Anzieu Didier. Méthode et techniques projectives. In: Bulletin de psychologie, tome 19 n°250, 1966. pp. 1217-1228.
openaire   +6 more sources

Techniques of Project Appraisal [PDF]

, 1972
In this paper, I attempt to bring into focus what I believe to be some of the important practical issues that face development planners in the field of project appraisal. I shall try, insofar as possible, to recognize the handicaps under which planners operate, most importantly the handicaps imposed by imperfect foresight and by the virtual necessity ...
openaire   +1 more source

I spy with my little eye: A comparison of manual versus computer‐aided analysis of data gathered by projective techniques

, 2010
Purpose – The paper arose from an experienced qualitative market researcher's desire to challenge her working methodologies in analysing and interpreting data for commercial clients.
Lorraine Davidson, H. Skinner
semanticscholar   +1 more source

The validity of projective techniques and their research and clinical contribution.

Journal of Personality Assessment, 1975
Numerous surveys have alternately demonstrated either a decline or continued vitality of diagnostic assessment and projective techniques in clinical psychology.
S. Blatt
semanticscholar   +1 more source

Graphic projective techniques: applicability on social representation research – systematic review

, 2010
Graphic projective techniques are commonly used in research associated with social representation theories. These techniques allow the identification of personality attributes that are revealed through the subject's responses to relatively unstructured ...
Maria da Conceição Costa Rivemales, Gilmara Ribeiro Santos Rodrigues, M. S. Paiva   +2 more
semanticscholar   +1 more source