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Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
Journal of Promotion Management, 2022This study investigates how sales promotions influence the psychological processing that precedes impulse buying. Applying a dual process theory, we distinguish between Reflective and Impulsive processing pathways. Through a survey study on 470 consumers,
Marco Mandolfo+3 more
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How to Promote Sales: Discount Promotion or Coupon Promotion?
Journal of Systems Science and Systems Engineering, 2020In this paper, we examine how a merchant should choose between discount promotion (offering a discount through an online third-party promotion platform) and coupon promotion (issuing on-package coupons directly to consumers). We develop a two-period model in which the merchant optimizes the promotion decision in the first period and does not promote in
Peng Wang, Rong Du, Qiying Hu
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Promoters and promotion of axonopathies
Toxicology Letters, 2000Promotion is the exacerbation by certain esterase inhibitors (organophosphates, organophosphinates, sulfonyl halides, carbamates and thiocarbamates) of the clinical and morphological expression of toxic and traumatic axonopathies. Promotion is believed to interfere with mechanisms of compensation/repair of the nerves. The target of promotion is unknown
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Promotion of Flowering by a Tumor Promoter
Journal of Plant Physiology, 1994Summary The tumor promoter phorbol-12-myristate-13-acetate (PMA) was shown to have a flower-promoting effect in the short-day plant Lemna aequinoctialis 6746 and the long-day plant L. gibba G1 under conditions where plants were induced to a medium degree.
R. Kandeler, Y. Wang
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Health promotion is peace promotion
Health Promotion International, 1987This paper discusses the effects of the arms race on health, in the absence of nuclear war. High levels of military expenditure are inextricably linked to unemployment, poverty, starvation and ill health. Alternatives to the escalation of military expenditure are possible; health promotion can be involved in wider public health initiatives towards ...
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Promoting Health by Promoting Comfort
Nursing Forum, 1992While comfort is a concept frequently addressed in the nursing literature, few have adequately addressed this concept as a central patient objective. At present, our literature focuses more on comfort as a nursing action than on comfort as an individualized patient goal.
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The Police Journal: Theory, Practice and Principles, 1963
The ninth of a series of articles of interest to examination candidates and all concerned with training.
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The ninth of a series of articles of interest to examination candidates and all concerned with training.
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Promotion: Is saccharin a promoter in the urinary bladder?
Food and Chemical Toxicology, 1984A review of various in vivo and in vitro studies indicates that saccharin has second-stage promoting activity in the rat bladder. In vitro, its effect on the human bladder is comparable to that on the rat bladder, and it produces marked hyperplasia of the urothelium.
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Applying intersectionality theory in health promotion research and practice.
Health Promotion International, 2020Health promotion researchers and practitioners are grappling with how to address growing health inequalities for population groups. In particular, critiques of dominant behaviour change approaches draw attention to the need to engage with social theories
Emma Heard+3 more
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Tumor Promoters and the Mechanism of Tumor Promotion
1980Publisher Summary This chapter reviews the studies on the mechanism of tumor promotion in mouse skin by croton oil and phorbol diesters and on the effects of these compounds on cell cultures of various types. The chapter discusses the findings in the field of tumor promoters during mid- 1979 and provides sources in the literature that are useful as ...
William M. Baird+2 more
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