Results 31 to 40 of about 322,288 (160)

Sales Control Systems and Behavioral Responses

open access: yesAsia Marketing Journal, 2015
Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees’ prevention and promotion focus and their behavioral responses (feedback ...
Jaewon Yoo
doaj   +1 more source

Health promotion: results of focus groups with African-American men [PDF]

open access: yesJournal of Men's Health, 2011
BACKGROUND: Almost half (49%) of the people diagnosed with HIV/AIDS in the United States (US) are African-Americans. Although African-Americans represent only about 13% of the overall population, they continue to account for a higher proportion of cases at all stages of HIV/AIDS.
Heeren, G. Anita, Jemmott, John B.
openaire   +3 more sources

Consumers’ Regulatory Focus and Advertising Avoidance

open access: yesMaketingu Janaru, 2018
Advertising avoidance is considered one of the most serious concerns for advertisers and advertising agencies because consumers are likely to avoid advertisements.
Ryosuke Takeuchi
doaj   +1 more source

The Promotion of a Bright Future and the Prevention of a Dark Future: Time Anchored Incitements in News Articles and Facebook’s Status Updates

open access: yesFrontiers in Psychology, 2018
Background: Research suggests that humans have the tendency to increase the valence of events when these are imagined to happen in the future, but to decrease the valence when the same events are imagined to happen in the past.
Danilo Garcia   +8 more
doaj   +1 more source

Preventing Dementia: Why We Should Focus on Health Promotion Now [PDF]

open access: yesInternational Psychogeriatrics, 2003
The world's older population has been growing at a rate of 2.4% per year during the past decade, and in the year 2000 there were 580 million people aged 60 years or older (World Health Organization, 1998). With the 85 years and older group being the fastest growing segment of the population, age-related diseases and disabilities are rapidly increasing.
Nicola T, Lautenschlager   +2 more
openaire   +2 more sources

Motivation and Second Language Pragmatics: A Regulatory Focus Perspective

open access: yesFrontiers in Psychology, 2021
This study investigates how learners’ chronic motivational characteristics, that is their regulatory focus (Higgins, 1997), can account for differences in L2 pragmatic production in general and across situations with different levels of power, social ...
Yiran Zhang, Mostafa Papi
doaj   +1 more source

“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising

open access: yesCogent Business & Management, 2015
We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept.
Nithima Sumpradit   +2 more
doaj   +1 more source

Increasing Higher Education Promotion Through a Coverage Focus Strategy for Mapping Characteristics of New Students

open access: yesEDUCATIO: Journal of Education, 2023
Nowadays, the promotion of higher education in Indonesia in attracting prospective students is quite intense. In the digital era, the role of digital media occupies the highest role in providing access to information and communication so that it becomes ...
Daryono Daryono
doaj   +1 more source

Regulatory Focus, Boundaryless Mindset, and Creativity Among Chinese College Students: A Trait Activation Perspective

open access: yesFrontiers in Psychology, 2021
We explored the impact of two types of regulatory focus on creativity among 330 college students in China, along with the mediating role of boundaryless mindset and moderating role of stressful life events.
Nan Luo, Xun Xin, Haihong Li, Xuan Yu
doaj   +1 more source

Regulatory focus and human values [PDF]

open access: yesPsihologija, 2017
The present article connects two approaches to the study of human motivation and behavior: The Schwartz model of human values and Higgins’ regulatory focus theory.
Keller Johannes, Kesberg Rebekka
doaj   +1 more source

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