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Competitive Promotional Strategies

The Journal of Business, 1988
This article analyzes the equilibrium-pricing strategies of brands engaged in a pricing game. Each brand has a monopoly market (loyal consumers) and competes with others in a common market called brand switchers. In the case of a duopoly, it is shown that the behavior of the brand switchers characterizes the equilibrium behavior of the duopolists. This
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Strategies for health promotion

Preventive Medicine, 1986
A key element in most efforts to prevent disease and promote health is behavioral change to lower risk. One-to-one programs to help people change their behavior are seriously limited because of the difficulty people have in making behavioral changes and because one-to-one programs do little to modify those forces in the community that continually ...
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Strategies for Promoting Health Protection

Nursing Clinics of North America, 1991
There is a need for nurses to be involved in testing and refinement of conceptual models for health protection. Development and testing of strategies should occur in all age groups and in a variety of cultural and socioeconomic groups in public and private settings. These strategies need to be evaluated and published.
J L, Bigbee, N, Jansa
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Strategies for promoting nutrition and dietitians

Journal of the American Dietetic Association, 1980
To promote nutrition and dietitians, the Nebraska Dietetic Association approached various other associations in the state about featuring articles on nutrition in their newsletters. This public relations strategy permitted greater dissemination of nutritional information to specific target groups through existing channels of communication.
A, Henneman, J, Vickstrom
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