Results 1 to 10 of about 3,302,510 (304)

The Effects of Omni-Channel Retailing on Promotional Strategy [PDF]

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2022
The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer   +3 more
doaj   +5 more sources

ASSESSMENT OF PROMOTIONAL MIXES PRACTICE OF TIGRAY TOURISM INDUSTRY, ETHIOPIA [PDF]

open access: yesGeo Journal of Tourism and Geosites, 2021
Tigray Regional State has significant tourism potentials. However, it is unable to exploit the existing tourism products using a promotional strategy.
Demoz AREFAYNE   +2 more
doaj   +1 more source

ONLINE MARKETING ON PRICING STRATEGIES FOR THE INDONESIAN TOURISM INDUSTRY PRODUCTS DURING THE COVID-19 PANDEMIC [PDF]

open access: yesGeo Journal of Tourism and Geosites, 2022
The purpose of this study is to find out the relationship between the tourism products offered, the tourism services offered and the promotional activities offered whether directly or indirectly affect the interest of tourists to visit during the ...
Rahmi ROSITA   +4 more
doaj   +1 more source

Promotion of ultra-processed foods in Brazil: combined use of claims and promotional features on packaging

open access: yesRevista de Saúde Pública, 2023
OBJECTIVE To assess the availability of different promotional strategies applied for UPF sales in Brazilian food retailers. METHODS Information available on food packaging was gathered from all packaged products sold in the five largest food retail ...
Giovanna Calixto Andrade   +4 more
doaj   +1 more source

PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES

open access: yesThree Seas Economic Journal, 2023
This article examines the importance of promotional marketing in modern business. An analysis of scientific research and publications on the subject of promotions and their impact on business success has been carried out.
Valerii Bondarenko, Bogdana Vyshnivska
doaj   +1 more source

A Secure Solution for a Blockchain-Based Consortium Promotional Scheme

open access: yesIEEE Access, 2022
Promotional schemes, such as promotional points and coupons, are highly effective marketing tools. Through these schemes, merchants can obtain customer loyalty or attract new customers, and customers can obtain benefits when purchasing goods or services.
M. Francisca Hinarejos   +2 more
doaj   +1 more source

Promotional Strategy Preferences and Buying Decisions of Western Appliances Customers

open access: yesInternational Journal of Academe and Industry Research, 2021
This study assessed the promotional strategy preferences and buying decisions of the Western Appliances customers in Metro Manila, Philippines. Through a validated self-made survey questionnaire, the data were gathered from 100 purposively chosen ...
Rony S. Toling
doaj   +1 more source

Nagość jako strategia promocyjna kina polskiego lat 80.

open access: yesImages, 2018
The article examines how nudity was used as a promotional strategy in the Polish cinema in the 1980s. In contrast to earlier decades, the Polish movie industry delivered dozens of films that contained female nudity and erotic scenes. Some actresses like
Piotr Zwierzchowski
doaj   +1 more source

Evolution of Diverse Strategies for Promoter Regulation [PDF]

open access: yesTrends in Genetics, 2021
DNA is fundamentally important for all cellular organisms due to its role as a store of hereditary genetic information. The precise and accurate regulation of gene transcription depends primarily on promoters, which vary significantly within and between genomes.
Brázda, Václav   +2 more
openaire   +3 more sources

Filmy w TV Trwam: przysposobienie do publicznych debat

open access: yesAnnales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, 2017
Community broadcasters are obliged to emit pro-social programs in line with their profile, however the aesthetics of their programs and messages is traditional and conventional.
Anna Ślósarz
doaj   +1 more source

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