Results 291 to 300 of about 3,302,510 (304)

Promotional Strategy in a Service Industry: A Case Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
exaly  

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Information Systems Research, 2013
Xianghua Lu
exaly  

Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

Journal of Retailing and Consumer Services
Biswajit Sarkar, Rekha Guchhait, Sandipa Bhattacharya   +2 more
exaly  

Effective promotional strategy through decentralization

Journal of the Academy of Marketing Science, 1973
exaly  

Bank Promotion Strategy

Journal of Advertising Research, 1984
W. Thomas Anderson, Linda L. Golden
openaire   +1 more source

Joint promotional effort and assortment optimization under the multinomial logit model

Naval Research Logistics
Kameng Nip
exaly  

Promotional games in service recovery: Luck works

Annals of Tourism Research
Xu Xing'An
exaly  

Promotional evaluation and response among variety seeking segments

Journal of Product and Brand Management, 2003
exaly  

UAE Consumer Rejoinder Towards Mc Donald's Sales Promotional Strategy in Dubai

Procedia, Social and Behavioral Sciences, 2015
exaly  

191Sources and Strategies of Promotion

2018
openaire   +1 more source