Results 221 to 230 of about 2,019,015 (370)
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh +2 more
wiley +1 more source
Prosocial Behaviour, Individualism, and Future Orientation of Chinese Youth: The Role of Identity Status as a Moderator. [PDF]
Chui RC +9 more
europepmc +1 more source
Do Self Esteem and Family Relations Predict Prosocial Behaviour and Social Adjustment of Fresh Students [PDF]
Olukayode Ayooluwa Afolabi
openalex +1 more source
Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
Incentivising Prosocial Behaviour in Community Energy Using Multi-agent Systems [PDF]
Nathan Brooks +2 more
openalex +1 more source
ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
Emotional - Behavioral Difficulties and Prosocial Behaviour among Vietnamese Adolescents: the Role of Social Support. [PDF]
Thi Thuy N.
europepmc +1 more source
Prosocial and Antisocial Behaviour in School Sports
Pedro Ángel Latorre Román +3 more
openalex +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source

