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The formation mechanism of social media platform brand value under the prosumption logic from the perspective of value co-creation

Kybernetes
PurposeThe purpose of this paper is to identify the dimensions and formation mechanisms of brand value on social media platforms within the prosumption logic based on the theory of value co-creation.
Guilong Li, Gulizhaer Aisaiti
semanticscholar   +1 more source

Subcultures of Prosumption

2010
Die Rezeption von Alvin Tofflers (1980: 265) Prognose hat sich bisher vor allem auf die Figur des Prosumers als singulares Individuum konzentriert und dabei keine trennscharfe Unterscheidung von Konsumenten und Prosumenten fixieren konnen. Dadurch werden entscheidende Prozesse der symbolischen Distinktion und intersubjektiven Sinngenese in den ...
openaire   +1 more source

From prosumption to produsage

2013
Almost a decade after the 2004 O’Reilly Media conference which popularized the term ‘Web 2.0’, the impact of this concept on users and developers of the current generation of Web technology – and by extension, on the digital economy overall – is undeniable.
openaire   +1 more source

Prosumption: From Parasitic to Prefigurative

The Sociological Quarterly, 2015
During the week prior to the 2006 Labor Day weekend, explorers of Black Rock City, a temporary city in the Nevada Black Rock Desert, may have stumbled upon a handmade wooden stand.
openaire   +1 more source

Predicting Prosumption Survey Response using Machine Learning

Automation, Control, and Information Technology
The prosumer attitude is more and more common nowadays. A prosumer is a person who is a consumer and a producer at the same time, e.g., by giving feedback to the producer from the consumer’s point of view.
Ewa Walaszczyk   +4 more
semanticscholar   +1 more source

Affective prosumption and the making of temporary space: A fan mobility autoethnography

Transactions in Space, Place, and Culture
In the context of compressed modernity in Asia, fandom groups gather in ordinary public spaces such as airports and shopping malls for high-intensity prosumption.
Kai-Han Yang   +4 more
semanticscholar   +1 more source

PROSUMPTION AND CONVIVIALITY: THE CREATIVITY BETWEEN CRISIS AND UTOPIA

Studi di Sociologia, 2018
Studies highlighting the need for radical change in economic models and diffused collaborative practices that seem to have already undermined those models from the bottom have made sociology resume categories that were first born during last century’s season of global protest.
openaire   +2 more sources

Prosumption

2022
openaire   +1 more source

The Dialectics of Prosumption in the Digital Age

2015
Recent developments in digital technology, particularly the Internet and Web 2.0, have led to a new mode of production which blurs the longstanding distinction between producers and consumers, authors and readers, speakers and audience. This entails a whole array of productive techniques which have been hitherto unthinkable or marginal. Examples abound:
openaire   +1 more source

Enablers and barriers for energy prosumption: Conceptual review and an integrated analysis of business models

Sustainable Energy Technologies and Assessments, 2023
Indre Siksnelyte-Butkiene   +3 more
semanticscholar   +1 more source

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