Results 271 to 280 of about 763,422 (336)

The Influence of Strangers on Consumer Behavior in a Retail Environment

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT When consumers visit a store, they often find themselves interacting with fellow shoppers they do not know. These social exchanges—defined as stranger interactions—can impact consumers' shopping experiences by eliciting positive or negative emotions that can ultimately influence buying behavior.
Tabitha S. Thomas   +4 more
wiley   +1 more source

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Metaverses are rapidly expanding, yet the complexities inherent in these virtual environments remain insufficiently understood, which, in turn, limits the ability to anticipate potential challenges and capitalize on emerging opportunities.
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Luxury Fashion Non‐Fungible Tokens (NFTs): Drivers of Ownership and Spillover Effect on Physical Luxury Products

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper explores consumers' drivers and motivations behind luxury‐fashion non‐fungible tokens (NFTs) ownership and the implications of the potential ownership of these NFTs on the purchase intentions of physical luxury products of the same brand.
Majd AbedRabbo   +3 more
wiley   +1 more source

Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Generation Z (or Gen Z) is reshaping fashion trends with a growing interest in vintage clothing. Although sustainability is often assumed to drive their choices, little research has explored their specific motivations within this context. This study combines Generational Cohort Theory and Self‐Determination Theory to examine the intrinsic and ...
Generoso Branca   +3 more
wiley   +1 more source

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