Results 241 to 250 of about 616,652 (293)
Some of the next articles are maybe not open access.
Cobbler's kids: public relations reputation among PR students
Corporate Communications: An International Journal, 2022PurposeThe purpose of this paper is to find out whether public relations (PR) students feel ready and adequately prepared for their future jobs and how they cope with the reputational and ethical issues of the public relations industry, also during the pandemic.Design/methodology/approachSurvey research among public relations students in Poland was ...
openaire +1 more source
2014
Anders als Journalismus ist PR erst in zweiter Linie ein Leistungssystem des Teilsystems von Offentlichkeit. In erster Linie ist PR eine Funktion, zu deren wesentlichen Aufgaben zahlt, Beobachtungen zu bearbeiten, denen Organisationen durch Journalismus ausgesetzt sind.
openaire +1 more source
Anders als Journalismus ist PR erst in zweiter Linie ein Leistungssystem des Teilsystems von Offentlichkeit. In erster Linie ist PR eine Funktion, zu deren wesentlichen Aufgaben zahlt, Beobachtungen zu bearbeiten, denen Organisationen durch Journalismus ausgesetzt sind.
openaire +1 more source
Public Relations (PR) und Management
1999Fiktion oder Realitat? Sie haben Lust, einmal wieder tanzen zu gehen. Nostalgie uberfallt Sie. Endlich einmal wieder ganz konventionell Wiener Walzer tanzen. Also, was machen Sie? Sie schauen in das stadtische Kulturprogramm und finden, was Sie suchen. „Tanz in den Mai zu Wiener-Walzer-Klangen“.
openaire +1 more source
Nanoblogging PR: The discourse on public relations in Twitter
Public Relations Review, 2010Abstract By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted.
Jordi Xifra, Francesc Grau
openaire +1 more source
PR – Public Relations für die Klinik
2012Bevor wir uns mit dem „Wie“ von Klinik-PR auseinandersetzen, sollten wir zu allererst Public Relations (PR) an sich definieren. Dann wird auch klar, warum PR als Marketing-Werkzeug haufig unterschatzt wird. Allzu oft erleben wir, dass die PR mit Werbung verwechselt wird, was sie jedoch definitiv nicht ist.
openaire +1 more source
Blogging PR: An exploratory analysis of public relations weblogs
Public Relations Review, 2008Although there are ever more weblogs on the Internet, this is an area that has been little researched in public relations, and where they have been analyzed it has been as a tool for communication rather than a primary information source in the public relations body of knowledge.
Jordi Xifra, Assumpció Huertas
openaire +1 more source
Syllabus: Public Relations Theory, PR 2701 (Fall 2019)
2019This course is offered as a part of the Public Relations sequence in the Department of Advertising and Public Relations in the Klein College of Media and Communication at Temple University. It is a required course for Public Relations majors and minors.
openaire +1 more source
2009
The empirical study “European Communication Monitor 2008” shows that 62 % of more than 1.500 European PR- and Communication-Managers expressed that “Marketing/Brand and Consumer Communications” is the most important field of practice in their organizations and in their consultancies. Another empirical study called “Ist PR die bessere Werbung?” supports
openaire +1 more source
The empirical study “European Communication Monitor 2008” shows that 62 % of more than 1.500 European PR- and Communication-Managers expressed that “Marketing/Brand and Consumer Communications” is the most important field of practice in their organizations and in their consultancies. Another empirical study called “Ist PR die bessere Werbung?” supports
openaire +1 more source

