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Prioritizing public interest in public relations: Public interest relations

Public Relations Inquiry, 2019
Though early public relations leaders set up serving the public interest as an unquestionable role for public relations, contemporary public relations practice and scholarship have focused on organizations’ goals and activities giving little attention to the public interest.
Amber M K Smallwood
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Public relations

2023
The field of Public Relations is vast and heterogenous. While briefly providing an overview of the disciplinary diversity of the field, this entry diverts special attention to the Public Relations perspective that most closely align with the main ambition of the dominant perspectives in stakeholder theory (Freeman, 1984; Freeman et al., 2018; Mitchell,
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Public Relations and the Public Interest

2016
In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice ...
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