Results 1 to 10 of about 337,630 (263)
More Cold Case Than Hot Spot [PDF]
Nordicom Review, 2010 AbstractHow does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising appeared on a larger scale in Sweden, but the National Election Campaign in 2006 was the initial
Grusell, Marie, Nord, Lars
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Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Media and Communication, 2022 Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability.
Luisa Zozaya-Durazo +1 more
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Journal of Education and Learning, 2017 It’s important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent perceptional
H. Altug Tanca, Fatma Unal
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Medya ve Din Araştırmaları Dergisi, 2018 In recent years, it has been seen that the extreme right-wing political parties in the world are frequently the subject of Islamophobia in their propaganda activities. These parties reflect Islam as a danger in their propaganda. Propaganda has led to the
Caner Çakı, Mehmet Ozan Gülada
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BMC Public Health, 2021 Background There has been little examination of consumer attitudes towards the commercial advertising of healthcare services in Australia and how marketing is used by consumers in their health decision-making.
ACL Holden +4 more
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Il Capitale Culturale: Studies on the Value of Cultural Heritage, 2016 “Chiusi per restauro, aperti per vocazione” è lo slogan con cui il Museo Archeologico “Antonino Salinas” di Palermo ha iniziato a rilanciare la sua immagine circa un anno fa.
Elisa Bonacini
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Karadeniz Uluslararası Bilimsel Dergi, 2020 Employment discrimination is a form of discrimination realised by employers with a focus on race, gender, religion, national origin, physical or mental disability and age. Employment discrimination can reduce the productivity of employees, cause them to have negative perceptions of the organization, negatively affect corporate loyalty and even cause ...
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Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
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An image is worth a thousand policies: the discursive strategy of electoral campaigns of winning candidates in Latin America [PDF]
, 2016 This paper examines the most important features of three recent presidential campaigns in Latin America, aiming at knowing the dominant trend in their major pieces of advertising.
Aruguete, Natalia, Riorda, Mario
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A survey of business concerns' attitude concerning sponsorship of educational television programs [PDF]
, 1958 Thesis (Ed.M.)--Boston ...
Barker, George J.
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