Results 1 to 10 of about 3,161 (83)

The Representation of Muslims in Public Spot Advertisements Against Islamophobia: The Case of USA, Canada and the Netherlands

open access: yesMedya ve Din Araştırmaları Dergisi, 2018
In recent years, it has been seen that the extreme right-wing political parties in the world are frequently the subject of Islamophobia in their propaganda activities. These parties reflect Islam as a danger in their propaganda. Propaganda has led to the
Caner Çakı, Mehmet Ozan Gülada
doaj   +4 more sources

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms

open access: yesMedia and Communication, 2022
Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability.
Luisa Zozaya-Durazo   +1 more
doaj   +1 more source

What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising

open access: yesBMC Public Health, 2021
Background There has been little examination of consumer attitudes towards the commercial advertising of healthcare services in Australia and how marketing is used by consumers in their health decision-making.
ACL Holden   +4 more
doaj   +1 more source

More Cold Case Than Hot Spot [PDF]

open access: yesNordicom Review, 2010
AbstractHow does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising appeared on a larger scale in Sweden, but the National Election Campaign in 2006 was the initial
Grusell, Marie, Nord, Lars
openaire   +2 more sources

Student Views about the Public Spot Advertisement Signs in the Context of Lifelong Learning (The Example of Reading Culture Themed Public Spot Advertisement)

open access: yesJournal of Education and Learning, 2017
It’s important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent perceptional
Tanca, H. Altuğ   +2 more
openaire   +2 more sources

Il Museo Salinas: un case study di social museum … a porte chiuse / The Salinas Museum: a case study of social museums… behind closed doors

open access: yesIl Capitale Culturale: Studies on the Value of Cultural Heritage, 2016
“Chiusi per restauro, aperti per vocazione” è lo slogan con cui il Museo Archeologico “Antonino Salinas” di Palermo ha iniziato a rilanciare la sua immagine circa un anno fa.
Elisa Bonacini
doaj   +1 more source

A SEMIOTIC ANALYSIS ON PUBLIC SPOT ADVERTISEMENTS PREPARED FOR PREVENTION OF DISCRIMINATION IN EMPLOYMENT PROCESS

open access: yesKaradeniz Uluslararası Bilimsel Dergi, 2020
Employment discrimination is a form of discrimination realised by employers with a focus on race, gender, religion, national origin, physical or mental disability and age. Employment discrimination can reduce the productivity of employees, cause them to have negative perceptions of the organization, negatively affect corporate loyalty and even cause ...
openaire   +3 more sources

İslamofobiye Karşı Hazırlanan Kamu Spotu Reklamlarında Müslümanların Temsili: ABD, Kanada ve Hollanda Örneği

open access: yesMedya ve Din Araştırmaları Dergisi, 2018
Son yıllarda dünya genelinde aşırı sağ siyasi partilerin İslamofoboiyi sıklıkla propaganda faaliyetlerinde konu ettiği görülmektedir. Bu partiler, propagandalarında İslamiyet’i bir tehlike olarak yansıtmaktadır.
Caner Çakı, Mehmet Ozan Gülada
doaj   +2 more sources

Greenwashing in Advertising as an Educational Challenge

open access: yesHoryzonty Wychowania
RESEARCH OBJECTIVE: Framing greenwashing in advertising as both a strategy for manipulating recipients and a significant challenge for consumer education.
Jolanta Kędzior
doaj   +1 more source

STRATEGI PROMOSI EVENT BALI SPIRIT FESTIVAL UBUD

open access: yesJurnal IPTA
Bali Spirit Festival 2023 is the 14th annual Bali Spirit Festival and thousands of people visit this festival every year. In 2023 the Bali Spirit Festival itself has carried out promotions for the domestic market but the level of visits by domestic ...
I Kadek Dilam Arnawa   +2 more
doaj   +1 more source

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