Results 171 to 180 of about 3,260 (182)

How TV sponsorship can help television spot advertising

European Journal of Marketing, 2019
Steven Bellman, Jamie Murphy, Duane Varan   +2 more
exaly  

Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand

European Journal of Operational Research, 2020
Bowei Chen, Yufei Huang, Stefanos Kollias   +2 more
exaly  

Using corporate advertising to improve public perception of energy companies

Journal of Strategic Marketing, 2014
Katherine Taken Smith, L Murphy Smith
exaly  

Targeted Advertising in Public Transportation Systems with Quantitative Evaluation

ACM Transactions on Information Systems, 2017
Dongxiang Zhang, Liqiang Nie, Jie Shao   +2 more
exaly  

Native Advertising as a New Public Relations Tactic

American Behavioral Scientist, 2016
Kaye D Sweetser, Sun Joo Ahn, Guy J Golan   +2 more
exaly  

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
John R Seffrin
exaly  

What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?

PLoS Medicine, 2006
Richard L Kravitz, Peter R Mansfield
exaly  

Searching for Public Health Law’s Sweet Spot: The Regulation of Sugar-Sweetened Beverages

PLoS Medicine, 2015
David M Studdert, Michelle M Mello
exaly  

THE IMPACT OF CAMPAIGN SPOT ADVERTISING ON VOTING DEFECTIONS

Human Communication Research, 1981
exaly  

The potential for international and transnational public service advertising in public spaces in American and Chinese global cities: Conclusions from a 2010 survey of advertisements in subways in Beijing, New York, Shanghai and Washington, DC

Public Relations Review, 2012
Steven W Lewis
exaly