Results 221 to 230 of about 337,630 (263)

I like Ike: The origins of broadcast presidential campaign advertising

Presidential Studies Quarterly
The first televised presidential campaign commercials ran in the 1952 electoral contest between Dwight Eisenhower and Adlai Stevenson, specifically as part of the effort to draft and then elect General Eisenhower.
James W. Endersby
semanticscholar   +1 more source

Komunikasi Pemasaran Objek Wisata Selabintana Sukabumi Dalam Membangun Brand Awareness

Jurnalika : Jurnal Ilmu Komunikasi
There is a phenomenon where the more the era develops, the more competitors there are in the tourism sector. Selabintana is a Sukabumi tourist spot that has been established for a long time since the Dutch colonial era until now.
J. Komunikasi, Mochamad Dafa, Fadillah, Stisip Widyapuri, Mandiri Sukabumi   +4 more
semanticscholar   +1 more source

Evaluation of Nicotine Dependence and Attitudes towards Public Spot Advertisements in Medical School Students

2018
Amaç: Bu araştırmanın amacı Tıp Fakültesi öğrencileri arasında sigara içme sıklığı ve kamu spotu reklamlarına yönelik tutumu araştırmaktır.Yöntem: 1-15 Ocak 2018 tarihleri arasında, tıp fakültemizdeki öğrencilere yüz yüze anket yöntemi ile sigara kullanma durumu ve tütün kullanımı ile ilişkili kamu spotu reklamlarına yönelik tutumlarını sorgulayan 36 ...
BAHA, Ayşe, OGAN, Nalan, AKPINAR, Eylem
openaire   +1 more source

The Examination On Public Spot Advertisements Prepared Against The Immigrant Discrimination By Chile Human Rights National Organization

2019
In recent years, national andinternational human rights organizations havestarted to prepare public spot advertisements toprevent discrimination against im­migrants worldwide. In these advertisements,it is stated that the discrimination against immigrants is illegal and that theimmigrants have made significant cont­ributions to the ...
GAZİ, Mehmet Ali, ÇAKI, Caner
openaire   +1 more source

Prevalent, prominent, and powerful: Alcohol and unhealthy food and drink advertising at a major Melbourne public transport hub.

Public Health Research & Practice
OBJECTIVES Exposure to unhealthy food and alcohol advertising in childhood and adolescence can influence preferences and later consumption. A fragmented and ineffective network of regulations and guidelines cover outdoor advertising of alcohol to ...
Ashleigh Haynes, Alison McAleese, Ashlee Ball, Jane Martin   +3 more
semanticscholar   +1 more source

Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising

Journal of Current Issues & Research in Advertising
Technology and computation in 2024 are dominated by applications of artificial intelligence (AI) and large language models (LLMs). The domains of marketing and advertising have already been transformed over the past 30 years by the internet, data, and ...
Stewart Pearson
semanticscholar   +1 more source

THE ROLE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF PUBLIC MANAGEMENT OF ADVERTISING ACTIVITIES AND COMMUNICATION POLICY FOR THE FORMATION OF STATE SECURITY

Public administration and state security aspects
The influence of digitalization on the communication and advertising policy of the state in the context of increasing public influence and the formation of the security system is studied.
M. Azhazha
semanticscholar   +1 more source

THE IMPACT OF CAMPAIGN SPOT ADVERTISING ON VOTING DEFECTIONS

, 1981
Richard A. Joslyn
semanticscholar   +1 more source

Presidential television advertising and public policy priorities, 1952–2000

, 2002
Glenn J. Hansen, William L. Benoit
semanticscholar   +1 more source

Europe in American Presidential Advertising in the Years 1952–2012

, 2017
T. Płudowski
semanticscholar   +1 more source