Results 41 to 50 of about 16,057 (215)
Abstract Influencers are gaining remarkable ground. Their content‐creation abilities, their credibility and consumer identification all represent an added value in commercial communication. However, controversies have emerged regarding the contents they divulge, as it is not always easy to distinguish advertising communication in the contents they post.
Cristina González‐Díaz+1 more
wiley +1 more source
Research on Disinformation in Academic Studies: Perspectives through a Bibliometric Analysis
Disinformation is a phenomenon of concern to all political systems, as it poses a threat to freedom and democracy through the manipulation of public opinion aimed at eroding institutions.
Nuria Navarro-Sierra+2 more
doaj +1 more source
Recommending Ads from Trustworthy Relationships in Pervasive Environments
The use of pervasive computing technologies for advertising purposes is an interesting emergent field for large, medium, and small companies. Although recommender systems have been a traditional solution to decrease users’ cognitive effort to find good and personalized items, the classic collaborative filtering needs to include contextual information ...
Francisco Martinez-Pabon+4 more
wiley +1 more source
Round Trip Policies: Housing and Self‐Management, from Europe to Latin America and Back Again
Abstract Current debates in radical urban studies and comparative urbanism focus in part on the denunciation of universalisation in urban theories as an expression of Eurocentrism. Decolonial and postcolonial scholars risk rejecting general theorising in the name of particularism, difference, and the fragmentary character of the world and reducing ...
Ibán Díaz‐Parra+2 more
wiley +1 more source
Nesse trabalho, procurou-se analisar a publicidade televisiva dirigida ao publico adolescente-juvenil. Dentre todas as midias, escolheu-se a TV, por ser a mais significativa de todas. O objetivo da publicidade, hoje, alem da venda de produtos, servicos e bens simbolicos, e de demonstrar modelos a serem seguidos.
openaire +4 more sources
Las malas decisiones estratégicas pueden afectar en gran medida a los planes de Relaciones Públicas, y más aún en un ámbito tan difícil de controlar como el online.
Damián García Ponce+1 more
doaj
Polarización y odio contra la Ley Trans de España en TikTok
Esta investigación de carácter exploratorio y cualitativo se centra en el análisis de la polarización de los mensajes de odio hacia la Ley Trans de España en los vídeos publicados en TikTok. La muestra está compuesta de 112 contenidos posteados entre el
Juliana Colussi, Dra+2 more
doaj +1 more source
La relación entre cartel y fotografía ha variado desde el siglo XIX hasta nuestros días. En sus inicios el cartel estuvo ligado a la pintura y con las vanguardias artísticas aparece la fotografía como experimentación.
Nekane PAREJO
doaj +1 more source
Frecuentemente, las personas manifiestan sentimientos ambivalentes en relación con la influencia y el impacto que la publicidad tiene en nuestra sociedad contemporánea.
Paulo Ribeiro Cardoso+2 more
doaj +1 more source
The Rise of Fascist Formations in Chile and in the World
This essay examines the contemporary crisis in Chile in the context of the rise of the global far right. What led to the popular uprising in Chile in October 2019, and what forces are represented by its violent state repression?
Rene Leal
doaj +1 more source