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El plagio de productos publicitarios: análisis de la protección judicial y extrajudicial frente a la copia o imitación en el ámbito de la publicidad

2019
The creativity applied to the development of an idea is an indispensable tool for many sectors of the society, whose production and success of sales depend largely on this concept. However, the creativity, understood like the idea of an individual does not have much value, not even for the law, because the ideas are not considered property of anybody ...
openaire   +1 more source

Estándares consolidados para juzgar la publicidad sexista

Anales De La Cátedra Francisco Suárez, 2020
José Justo Megías Quirós
exaly  

Publicidad engañosa en actividades turística y hotelera

Iustitia Socialis, 2020
Rously Eedyah Atencio-González
exaly  

Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana

Profesional De La Informacion, 2015
Inmaculada Berlanga-Fernández   +1 more
exaly  

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