Results 31 to 40 of about 59,501 (164)
Inférences réflexives dans la publicité [PDF]
, 2009 Advertisements are so ubiquitous nowadays that capturing the addressee’s attention and maintaining it long enough for them to be fully processed have become fundamental objectives for advertisers. Employing specific strategies in the design of the
Merino Ferradá, María del Carmen
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Policy &Internet, Volume 16, Issue 4, Page 859-878, December 2024.Abstract Influencers are gaining remarkable ground. Their content‐creation abilities, their credibility and consumer identification all represent an added value in commercial communication. However, controversies have emerged regarding the contents they divulge, as it is not always easy to distinguish advertising communication in the contents they post.
Cristina González‐Díaz +1 more
wiley +1 more source
Canadian Journal of Gastroenterology and Hepatology, Volume 25, Issue 3, Page 157-160, 2011., 2011 Globally, people are struggling with obesity. Many effective, non‐conventional methods of weight reduction, such as herbal and natural dietary supplements, are increasingly being sought. Fat burners are believed to raise metabolism, burn more calories and hasten fat loss.
Y Radha Krishna +4 more
wiley +1 more source
La publicité dans les oeuvres audiovisuelles [PDF]
, 2015 International audienceSi l'on peut sans doute discuter le point de savoir si la publicité un art, il faut en tout cas constater que les publicitaires s'inspirent très souvent de l'art pour élaborer affiches, logos ou films promotionnels.
Bernault, Carine
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Antitrust rules and remedies against platforms' treacherous turns
European Law Journal, Volume 30, Issue 4, Page 629-652, December 2024.Abstract Digital platforms can take a ‘treacherous turn’, where they initially set advantageous terms and conditions only to reverse them once demand has become sticky. Transaction costs economics has long recognised the harm caused by such opportunism, especially in the presence of relation‐specific investments.
Friso Bostoen, Nicolas Petit
wiley +1 more source
La publicité sur Internet : mouvance des frontières, mouvance des formats publicitaires. L'exemple des sites de loterie en ligne [PDF]
, 2009 International audienceUne observation de l'évolution de la publicité en ligne des 10 dernières années montre une diversification des stratégies publicitaires.
Rouquette, Sébastien
core +1 more source
Regional specialization: From the geography of industries to the geography of jobs
Canadian Journal of Economics/Revue canadienne d'économique, Volume 57, Issue 4, Page 1236-1264, November/Novembre 2024.Abstract Our analysis begins with an empirical investigation of how employment concentration in industries and occupations across regions of the United States has changed over time and how regional specialization has changed. Results show that industry concentration and specialization indices have fallen, while occupation concentration and ...
Antoine Gervais +2 more
wiley +1 more source
Publicité, marketing et parfums : approche psychosociale d'une double illusion
, 2003 En s'intéressant aux liens existant entre publicité, marketing et parfums, cet article pénètre dans le monde de la magie des symboles et des fausses impressions. A l'aide d'une approche psychosociale, il étudie deux principales illusions.
Courbet, Didier +1 more
core +2 more sources
Les alioculturèmes et la publicité en Europe au xxie siècle [PDF]
, 2009 Le présent article a pour objet la présence d’expressions et de mots étrangers dans la publicité de cinq pays d’Europe à partir d’un corpus constitué de magazines publiés en Allemagne, en France, en Espagne, en Italie et au Royaume-Uni.
Prieto Del Pozo, Lourdes
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Esthétique et fonction du corps antiquisant dans la publicité au XXIe siècle
thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date, 2018 L’Antiquité, qu’elle soit égyptienne, grecque ou romaine, est toujours présente dans la publicité des années 2000 et 2010. Un balayage rapide du corpus permet d’en repérer immédiatement des exemples, qui ont marqué l’histoire de la publicité ou les ...
Fabien Bièvre-Perrin, Elise Pampanay
doaj +1 more source