Results 31 to 40 of about 15,973 (108)
Esthétique et fonction du corps antiquisant dans la publicité au XXIe siècle
L’Antiquité, qu’elle soit égyptienne, grecque ou romaine, est toujours présente dans la publicité des années 2000 et 2010. Un balayage rapide du corpus permet d’en repérer immédiatement des exemples, qui ont marqué l’histoire de la publicité ou les ...
Fabien Bièvre-Perrin, Elise Pampanay
doaj +1 more source
Riding attention spikes: How analysts respond to advertising
Abstract Product market advertising, while containing little new information, triggers spikes in investor attention. Using weekly advertising data, we find that sell‐side analysts issue optimistic earnings forecasts in response to heavier advertising in the prior week. This effect is not driven by confounding earnings or product news.
Minjae Koo +3 more
wiley +1 more source
Training Highly Qualified Health Research Personnel: The Pain in Child Health Consortium
BACKGROUND AND OBJECTIVES: Pain in Child Health (PICH) is a transdisciplinary, international research training consortium. PICH has been funded since 2002 as a Strategic Training Initiative in Health Research of the Canadian Institutes of Health Research, with contributions from other funding partners and the founding participation of five Canadian ...
Carl L von Baeyer +11 more
wiley +1 more source
Abstract Influencers are gaining remarkable ground. Their content‐creation abilities, their credibility and consumer identification all represent an added value in commercial communication. However, controversies have emerged regarding the contents they divulge, as it is not always easy to distinguish advertising communication in the contents they post.
Cristina González‐Díaz +1 more
wiley +1 more source
Globally, people are struggling with obesity. Many effective, non‐conventional methods of weight reduction, such as herbal and natural dietary supplements, are increasingly being sought. Fat burners are believed to raise metabolism, burn more calories and hasten fat loss.
Y Radha Krishna +4 more
wiley +1 more source
Antitrust rules and remedies against platforms' treacherous turns
Abstract Digital platforms can take a ‘treacherous turn’, where they initially set advantageous terms and conditions only to reverse them once demand has become sticky. Transaction costs economics has long recognised the harm caused by such opportunism, especially in the presence of relation‐specific investments.
Friso Bostoen, Nicolas Petit
wiley +1 more source
L’ANACHRONISME DE LA LÉGISLATION PUBLICITAIRE EN RÉPUBLIQUE DÉMOCRATIQUE DU CONGO [PDF]
De nos jours, la publicité est omniprésente. Elle est devenue le trait caractéristique de la société de consommation et élément indispensable au fonctionnement de l’économie.
Dr Casimir ILUNGA KASAMBAY
doaj
Regional specialization: From the geography of industries to the geography of jobs
Abstract Our analysis begins with an empirical investigation of how employment concentration in industries and occupations across regions of the United States has changed over time and how regional specialization has changed. Results show that industry concentration and specialization indices have fallen, while occupation concentration and ...
Antoine Gervais +2 more
wiley +1 more source
Ryckelynck G. La publicité de la publicité. In: Les Cahiers de la publicité, n°15, Prévision et publicité. pp.
Ryckelynck, G.
core +1 more source
Unique breeding biology of the recently described Beytell's bullfrog Pyxicephalus beytelli
Abstract At the time of the recent description of Beytell's bullfrog (Pyxicephalus beytelli), no information about the breeding biology of this frog was known to science. The intensive publicity in the social media that followed this description caught the eye of a USA‐based film maker who incidentally recently filmed the breeding biology of this frog ...
Louis H. Du Preez +3 more
wiley +1 more source

