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The Sounds of Trust: The Bouba–Kiki Effect in Political Leaders' Names

open access: yesKyklos, EarlyView.
ABSTRACT Prior research has found evidence for the bouba–kiki effect according to which individuals associate sounds related to “bouba” and “kiki” with shapes and feelings. Using individual data from the World Values Survey, we investigate whether political leaders with names that sound “bouba” or “kiki” are associated with higher or lower trust.
Caroline Perrin, Laurent Weill
wiley   +1 more source

"It is not something you like to hear, but it is something you have to know". Community preferences for risk communication during pregnancy in the context of an emerging pathogen: a multicountry qualitative study with women in three ZIKV endemic countries who were pregnant during and following ZIKV. [PDF]

open access: yesBMJ Glob Health
Miranda Montoya MC   +15 more
europepmc   +1 more source

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