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Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising

Journal of Hospitality and Tourism Technology
Purpose The purpose of this study is to use a multi-methodological approach to investigate how puns in texts and pictorial elements comprising human figures influence viewer engagement and potential consumer conversion in tourism advertising.
Xianglan Chen   +3 more
semanticscholar   +1 more source

CRGA: Homographic pun detection with a contextualized-representation: Gated attention network

Knowledge-Based Systems, 2020
Detecting a homographic pun is one of the fundamental research tasks in natural language processing. A homographic pun is able to produce humor through the latent relationship between the pun and its semantically similar target.
Yufeng Diao   +5 more
semanticscholar   +1 more source

Pun Unintended: LLMs and the Illusion of Humor Understanding

Conference on Empirical Methods in Natural Language Processing
Puns are a form of humorous wordplay that exploits polysemy and phonetic similarity. While LLMs have shown promise in detecting puns, we show in this paper that their understanding often remains shallow, lacking the nuanced grasp typical of human ...
Alessandro Zangari   +4 more
semanticscholar   +1 more source

Creating a Lens of Chinese Culture: A Multimodal Dataset for Chinese Pun Rebus Art Understanding

Annual Meeting of the Association for Computational Linguistics
Large vision-language models (VLMs) have demonstrated remarkable abilities in understanding everyday content. However, their performance in the domain of art, particularly culturally rich art forms, remains less explored.
Tuo Zhang   +9 more
semanticscholar   +1 more source

“Barking up the Right Tree”, a GAN-Based Pun Generation Model through Semantic Pruning

International Conference on Language Resources and Evaluation
In the realm of artificial intelligence and linguistics, the automatic generation of humor, particularly puns, remains a complex task. This paper introduces an innovative approach that employs a Generative Adversarial Network (GAN) and semantic pruning ...
Jingjie Zeng   +5 more
semanticscholar   +1 more source

Papillary urothelial neoplasm of low malignant potential (PUN-LMP): Still a meaningful histo-pathological grade category for Ta, noninvasive bladder tumors in 2019?

Urologic oncology, 2019
BACKGROUND Papillary urothelial neoplasm of low malignant potential (PUN-LMP) was introduced as a noninvasive, noncancerous lesion and a separate grade category in 1998.
A. Hentschel   +61 more
semanticscholar   +1 more source

Heterographic Pun Recognition via Pronunciation and Spelling Understanding Gated Attention Network

The Web Conference, 2019
Heterographic pun plays a critical role in human writing and literature, which usually has a similar sounding or spelling structure. It is important and difficult research to recognize the heterographic pun because of the ambiguity.
Yufeng Diao   +6 more
semanticscholar   +1 more source

A translation-based heterolingual pun and translanguaging

Target, 2019
This paper examines six English translations of the Japanese novel Botchan with a focus on a complex pun that pairs a multi-morphemic sentence-ending in the Matsuyama dialect with the name of a traditional Japanese food.
Eriko Sato
semanticscholar   +1 more source

Event-related potential (ERP) evidence for the differential cognitive processing of semantic jokes and pun jokes

Journal of Cognitive Psychology, 2019
Brain-imaging studies report that separate neural correlates are associated with processing of different types of humorous materials. However, such evidence lacks temporal information.
Yi-Tzu Chang   +3 more
semanticscholar   +1 more source

Puns and near puns in fables.

The Journal of general psychology, 2005
In previous research, (L. G. Lippman, K. Bennington, & I. L. Sucharski, 2002; L. G. Lippman & M. L. Dunn, 2000; L. G. Lippman, I. L. Sucharski, & K. Bennington, 2001), the body of the material (one-liners or fables) had been manipulated to increase its contextual connection to the final word or sentence.
Sarah L, Tragesser, Louis G, Lippman
openaire   +1 more source

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