Results 281 to 290 of about 25,149 (314)

Analysis of automobile repeat-purchase behaviour on CRM

Industrial Management & Data Systems, 2014
Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach
Juyoung Kim, Myung Suk Kim
openaire   +1 more source

A consumer purchasing model with learning and departure behaviour

Journal of the Operational Research Society, 2000
Summary: The purpose of this paper is to extend the model of negative binominal distribution used in consumer purchasing models so as to incorporate the consumer's learning and departure behaviours. The regularity of interpurchase time and its unobserved heterogeneity are also included.
Cou-Chen Wu, H.-L. Chen
openaire   +2 more sources

Exploring factors influencing purchasing behaviour of consumers: an empirical study of green purchasing behaviour

World Review of Entrepreneurship, Management and Sustainable Development, 2022
Rohit Bhagat, Vinay Chauhan
openaire   +1 more source

Adding ‘Social’ to Commerce to Influence Purchasing Behaviour

2019
As social media technologies become more embedded within the online shopping interface, the phenomenon of social commerce arises. This research examines the role of social commerce in influencing consumer purchase intention. Specifically, factors investigated are social presence, consumer’s security perceptions, perceived internet privacy risk, trust ...
Zainab Mehdi Hussain Khan, Norman Shaw
openaire   +1 more source

Discovering Purchase Behaviour Patterns

2019
Various factors could impact purchase time, ranging from personal necessity, preferences and seasonal effects, to marketing variables such as products, price and promotions. In this chapter, we build temporal model to uncover both the customer’s long-term purchase patterns, which may be caused by gradual preference changes, and also the customer’s ...
openaire   +1 more source

[Purchasing behaviour of a scanned panel]

2000
Les études consommateurs se heurtent à une difficulté majeure : les comportements déclarés lors des enquêtes sont souvent éloignés des comportements effectifs. La différence paraît d'autant plus importante que les consommations observées portent sur des produits socialement valorisés. Ainsi, en contraste avec les achats effectifs, le choix d'un produit
Giraud, G., Lebecque, Annick, Léger, Lydie, Sirieix, Lucie, Trognon, L.   +4 more
openaire   +1 more source

Tracking Purchase Behaviour Changes

2019
For our supermarket health program, we would like to explore in depth how the participant behaviour changes over time and investigate how different types of participants are affected by the health program. Based on the purchase behaviour observed before and after joining the health program, we propose a systematic approach for tracking the customer ...
openaire   +1 more source

Statistical models for purchasing behaviour

1968
This item was digitized as part of a project to share McGill's intellectual legacy with the public. If you are the copyright holder or a relative of the copyright holder who is deceased, you may request withdrawal by emailing escholarship.library@mcgill.ca.
openaire   +1 more source

Intelligent purchasing: How artificial intelligence can redefine the purchasing function

Journal of Business Research, 2021
Virginia Simón-Moya, Oihab Allal‐Chérif   +1 more
exaly  

The Customer Purchase Behaviour

2012
Jean-Jacques Lambin, Isabelle Schuiling
openaire   +1 more source