The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory [PDF]
Frontiers in Psychology, 2021 Under the impact of COVID-19, medical telelearning education is increasingly becoming urgent to resolve the contradiction between the physical isolation of medical students and the need for on-site clinical teaching. In this study, the push-pull-mooring (
Xin Lin +4 more
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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework [PDF]
Journal of Retailing and Consumer Services, 2021 Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than ...
Frasquet, Marta +1 more
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Push-Pull-Mooring Analysis of Massive Open Online Courses and College Students During the COVID-19 Pandemic [PDF]
Frontiers in Psychology, 2021 The partial least squares structural equation modeling (PLS-SEM) provides researchers with an analysis tool for prediction theory. As the coronavirus disease 2019 (COVID-19) brings risks to teaching and learning, students have been forced to switch from ...
Kebiao Kang +3 more
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A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives [PDF]
Frontiers in Psychology, 2021 In response to the Covid-19 pandemic, online learning has been carried out in many countries with different types of online learning models being promoted and implemented.
Yuan Qing Jin +4 more
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Investigating switching intention of e-commerce live streaming users [PDF]
Heliyon, 2022 As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However,
Dingyu Ye +3 more
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Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China [PDF]
Scientific ReportsThis study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices.
Zhang Juanjuan, Ratneswary Rasiah
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An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM [PDF]
Frontiers in Psychology, 2021 Against the backdrop of frequent food safety problems, the importance of establishing food traceability systems has become increasingly important and urgent to address the contradiction between consumer information on safe food choices and the ...
Xin Lin, Run-Ze Wu
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A study on the influencing factors and response strategies for young teachers from Taiwan to teach in universities in China: a push-pull-mooring model perspective [PDF]
Frontiers in Psychology, 2023 IntroductionA growing number of Taiwanese teachers are choosing to teach at universities in mainland China, but their jobs are not always stable. Therefore, this study aims to investigate the factors infuencing young teachers from Taiwan to teach in ...
Li Wang +5 more
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CUSTOMER SWITCHING BEHAVIOUR OF AIRY ROOMS USERS USING PUSH-PULL-MOORING APPROACH [PDF]
Jurnal Riset Bisnis dan Manajemen, 2021 There are data that show a decrease in occupancy rates of star-rated hotels and rise of budget hotels in Indonesia. Supported by customer reviews which explain their reasons for choosing budget hotels over star hotels, this switching behavior may reduce ...
Amelia, Ferania Ulva, Oktafani, Farah
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Understanding Users’ App-Switching Behavior During the Mobile Search: An Empirical Study from the Perspective of Push–Pull–Mooring Framework [PDF]
Behavioral SciencesWith the rapid development of mobile applications (apps), various types of mobile apps have become the main channels for smartphone interaction. The user’s app switching behavior in mobile search tasks has also received attention from academia.
Shaobo Liang, Ziyi Wei
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