How information and communication overload affect consumers' platform switching behavior in social commerce. [PDF]
HeliyonFan W, Osman S, Zainudin N, Yao P.
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Estimating sales transitions between competing products via optimal transport. [PDF]
PLoS OneYamao S +7 more
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Sanctions and opportunities: Factors affecting China's high-tech SMEs adoption of artificial intelligence computing leasing business. [PDF]
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Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective
Vision: The Journal of Business Perspective, 2022With the rapidly changing global landscape on sustainability, the luxury industry is now embracing circularity in consumption. Similarly, consumers are also evolving and changing the way they consume luxury by shifting from ownership-based models to access-based models.
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Antecedents of smartphone brand switching: a push–pull–mooring framework
Asia Pacific Journal of Marketing and Logistics, 2021PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.
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Webrooming: A conceptual framework using push pull mooring method
Asian Journal of Research in Social Sciences and Humanities, 2020Online shopping has become a lifestyle, growing at exponential rates. The simplicity of investigating, purchasing, transporting and the immense accessibility of choices from little retailers to enormous brands is driving more shoppers online than before.
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Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach
Journal of Consumer Behaviour, 2021AbstractThis research develops and tests a model on cross‐channel switching intentions using the PPM framework. Four hundred and fifty‐six valid responses were collected from online and in‐person survey. The proposed relationships were tested using structural equation modelling.
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AbstractFood traceability systems (FTSs) have been increasingly implemented in the food supply chain as a feasible solution to categorize the safety and quality of food. Governments across the world are striving to build public trust and to shift demand to traceable agricultural products (TAPs). This article stresses an important subject by focusing on
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Why travelers switch to the sharing accommodation platforms? A push-pull-mooring framework
International Journal of Contemporary Hospitality Management, 2021Purpose Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs).
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Understanding users' switching intention of cloud storage services: A push‐pull‐mooring framework
Journal of Consumer Behaviour, 2023AbstractHighly sensitive and private information is stored in the cloud, so understanding how and why customers choose and switch between cloud storage service providers is pivotal. However, prior studies have tended to focus on users' adoption of cloud storage services, whereas little attention has been paid to their switching intention behavior based
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