Understanding Hotel Employees’ Turnover Intention through the Push-Pull-Mooring Framework
Journal of Tourism and Leisure Research, 2022Hyo-Jin Yang +2 more
openaire +1 more source
Model Perilaku Peralihan UMKM ke Pemasaran Digital: Analisis Pendekatan Push-Pull-Mooring
Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499Digitalization has great potential to boost the national economy, especially for MSMEs, though its realization still faces various obstacles, such as limited digital literacy and access to technology. This study aims to analyze the factors influencing MSMEs' shift toward digital marketing within the Push–Pull–Mooring (PPM) framework and to examine the ...
R.A Nurlinda +3 more
openaire +1 more source
Examining user switching intention between generative AI platforms: A push-pull-mooring perspective
Information DevelopmentDue to the intense competition among generative AI platforms, users may switch from a platform to an alternative one. This may lead to user attrition and undermine the competitive advantage. The purpose of this research is to examine user switching intention between generative AI platforms based on the push-pull-mooring (PPM).
Tao Zhou, Songtao Li
openaire +1 more source
Unlocking Chat Engine Adoption: A Push-Pull-Mooring Framework
SSRN Electronic Journal, 2023openaire +1 more source
Exploring tourist switching intention to halal tourism with the push-pull-mooring theory
Journal of Islamic MarketingPurpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative study by accommodating a convenience sampling approach and ...
Yan Putra Timur +5 more
openaire +1 more source
Turnover Intention of High-Tech Industry Managers: A Push-Pull-Mooring Model
2022 IEEE 28th International Conference on Engineering, Technology and Innovation (ICE/ITMC) & 31st International Association For Management of Technology (IAMOT) Joint Conference, 2022Chih-Hung Hsieh +2 more
openaire +1 more source
Warum Nutzer ihre alternden smarten Geräte ersetzen: Eine Push-Pull-Mooring Perspektive
In den letzten zehn Jahren hat sich das Internet der Dinge (IoT) zu einem zentralen Wegbereiter für technologischen Fortschritt entwickelt. Milliarden von smarten Geräten wurden bisher verkauft. Allerdings erhalten ältere Geräte nach einiger Zeit des Betriebs keine Sicherheitsupdates mehr und führen zu einer Gefahr für die Sicherheit der Endnutzer.openaire +1 more source
ANALISIS PERPINDAHAN LAYANAN DIGITAL BANKING DI INDONESIA: PENDEKATAN MODEL PUSH-PULL-MOORING
Ade Ilhamulloh, 2025; Analisis Perpindahan Layanan Digital Banking di Indonesia: Pendekatan Model Push-Pull-Mooring. Skripsi, Jakarta: Program Studi S1 Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Negeri Jakarta Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat konsumen dalam beralih ke layanan digital ...openaire
Correction to: Switching to metaverse? Perspectives from push–pull–mooring model
Journal of Computers in EducationDebajyoti Pal +3 more
openaire +1 more source
Predicting students’ transfer intention to other universities using the push–pull–mooring model
Journal of Marketing for Higher Education, 2023openaire +1 more source