Results 21 to 30 of about 1,156 (201)
Push Pull Mooring dan Pyschological Ownership terhadap Perilaku Beralih Pengguna Instant Messaging
Indonesian Journal of Information Systems, 2019 Hasil survei tentang perilaku pengguna Mobile Instant Messaging (MIM) di Indonesia menjelaskan bahwa terjadi arus migrasi pengguna MIM. Perilaku beralih mengakibatkan penurunan pengguna dan profitabilitas layanan pada MIM yang ditinggalkan.
Vicky Djusmin, Raden Teduh Dirgahayu
doaj +3 more sources
Understanding designers’ switching intention to AI painting tools using the PPM framework [PDF]
Scientific ReportsIn recent years, the emergence of artificial intelligence painting tools has significantly changed the creative activities and future development of designers, but studies specifically addressing designers’ inclinations to transition to AI painting tools
Yilin Liu, Ping Ji
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The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics
Gadjah Mada International Journal of Business, 2023 Nowadays, consumption patterns concern consumers since they have negative impacts on environmental sustainability. Marketers have conducted some efforts to create eco-friendly products.
Asri Sekar Mawar Firdausi +1 more
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Consumers’ Intention to Switch from Green and Conventional Cosmetics
International Research Journal of Business Studies, 2023 Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this
Asri Sekar Mawar Firdausi +2 more
doaj +1 more source
Emerging Media, 2023 The proliferation of over-the-top (OTT) platforms, offering a wide array of on-demand content accessible through the Internet, has reshaped the media landscape and transformed viewing habits.
Po-Chien Chang, Yu-Ping Chiu
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Analysis Push-Pull Mooring Factors on Switching Intention Banking Customers
International Journal of Management Science and Application, 2023 This study aims to determine the intention of conventional banking customers to switch to digital banking. The purpose of this study was to analyze the relationship between dependent switching intention, with independent variables of service quality, information seeking behavior, alternative attractiveness, and individualism level as moderation ...
Alfath Prasetya Agung Nugraha +1 more
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The Influence of Push-Pull-Mooring Effects on E-Wallet Customer Switching in Generation Z in DKI Jakarta [PDF]
, 2023 Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship ...
Munandar, Jono Mintarto, Yunita, Eka
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IEEE Access, 2023 This paper aims to analyze the factors affecting user stickiness of the online visual art platform by developing a Push-Pull-Mooring (PPM) framework from the perspective of user experience.
Yonghan Liu, Yan Wang
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Behavioral Switching Model To Hybrid Learning Based on Push Pull Mooring Framework
Journal of Education Research and Evaluation, 2023 The Covid-19 pandemic has resulted in a shift in hybrid-based learning. The purpose of this study is to analyze how the push-pull mooring effect is able to increase student behavior transition to hybrid learning during the Covid-19 pandemic. This study uses a quantitative approach.
Nina Farliana +3 more
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PENGARUH PUSH PULL MOORING TERHADAP SWITCHING INTENTION PADA PENGGUNA APLIKASI VIDEO ON DEMAND DI MASA PANDEMI COVID-19 [PDF]
, 2022 Pandemi covid-19 memberikan dampak buruk bagi Negara Indonesia. Pemerintah menetapkan aturan-aturan kesehatan yang bertujuan untuk mencegah penularan yang semakin meluas.
Ratnasari, Asti, Yusuf, Heri Gunawan
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