MODEL BRAND SWITCHING BEHAVIOR BERDASARKAN TEORI PUSH-PULL-MOORING PADA PLATFORM DIGITAL GO-JEK [PDF]
Arum Wahyuni Purbohastuti, NIM 2106201 Model Switching Behavior Berdasarkan Teori Push-Pull-Mooring Pada Platform Digital Go-jek; dibawah bimbingan promotor: Prof. Dr. Vanessa Gaffar, SE., AK., MBA., Ko-Promotor: Prof. Dr. H. Disman, M.S. dan Anggota: Dr.
Arum Wahyuni Purbohastuti, -
core
Intention of Generation-Z for Switching to Islamic Banks In Banten Province A Push-Pull Mooring Approach [PDF]
Research Aims: The purpose of this research is to understand the interest of Generation Z in switching behavior to Islamic banks based on the Push Pull Mooring (PPM) theory. Methodology: The method used in this research is quantitative and the population
Pramudya, Aji Kukuh, Zaelina, Fitri
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Abstract This article develops a process model of how middle managers regulate the negative emotions of their team members to support strategy implementation. Based on a 9‐month ethnographic study in a public broadcasting company, we examine how managers navigate emotionally charged resistance to top‐down strategic themes during meetings.
Henrika Franck +3 more
wiley +1 more source
Understanding gamers’ switching intention from traditional means of gaming to cloud gaming: An empirical investigation [PDF]
The video gaming industry has witnessed a migration of gamers from traditional means of gaming (e.g., playing game on personal computers and consoles) to cloud gaming.
Lee, Zach W. Y. +3 more
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Innovation in Family Firms: The Role of Absorptive Capacity and Knowledge Collaboration
ABSTRACT While prior research suggests that family ownership can significantly facilitate sales and innovation, empirical findings often overlook the nuanced differences in innovation inputs between family and non‐family firms. We address this gap by examining the extent to which family firms are able to use absorptive capacity by creating knowledge ...
David Bruce Audretsch +3 more
wiley +1 more source
The Metaverse Online Art Museum (MOAM) represents an innovative application of metaverse technology in the art field, with an increasing number of art galleries and museums transitioning to the metaverse.
Le Xu +5 more
doaj +1 more source
Model Push-Pull-Mooring Dalam Memprediksi Switching Intention Konsumen Terhadap Green Cosmetic Di Platform E-Commerce [PDF]
Krisis lingkungan global mendorong meningkatnya kesadaran konsumen terhadap produk ramah lingkungan, termasuk kosmetik. Namun, apakah konsumen benar-benar siap beralih dari produk konvensional ke green cosmetic?
Kembau, Agung Stefanus +1 more
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National Colonialism: Nation‐State, Colonialism and Colonisation of Kurdistan
ABSTRACT This article develops the concept of ‘national colonialism’ to capture colonial relations in the nation‐state form. It does so through a critical appraisal of the concept of ‘internal colonialism’, which largely fails to explain the links between nationalism and colonial relations.
Behnam Amini
wiley +1 more source
Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, contributing significantly by absorbing 96.92% of the workforce. MSMEs must adapt to technological advancements, particularly in digital payment systems.
Firda Sa'baniyah +3 more
doaj +1 more source
Analisis Pengaruh Preferensi Belanja Konsumen Terhadap Keputusan Pembelian Sembako Dalam Struktur Dual Channel Supply Chain [PDF]
Dual channel supply chain (DCSC) merupakan strategi dalam manajemen rantai pasok yang menggunakan dua jalur distribusi yang berbeda yaitu saluran fisik tradisional dan saluran online atau digital untuk mendistribusikan produk kepada pelanggan.
Wulandari, Rahmanda
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