An Empirical Study on the Dairy Product Consumers’ Intention to Adopt the Food Traceability’s Technology: Push-Pull-Mooring Model Integrated by D&M ISS Model and TPB With ITM [PDF]
Against the backdrop of frequent food safety problems, the importance of establishing food traceability systems has become increasingly important and urgent to address the contradiction between consumer information on safe food choices and the ...
Xin Lin, Run-Ze Wu
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A study of user switching intention for ERP systems based on push-pull-mooring model: Focusing on the important role of information quality for users. [PDF]
Enterprise resource planning (ERP) systems have become indispensable within companies due to their substantial functions and benefits. With a plethora of ERP systems available in the market, management is offered a broad array of options.
Hyeon Jo, Do-Hyung Park
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MUSLIM WOMEN SWITCHING INTENTION TO HALAL COSMETIC: PUSH-PULL-MOORING MODEL APPLICATION
This study focuses on the factors that contribute to switching intentions from non-halal cosmetics to halal cosmetics by Muslim women in Indonesia. Using a questionnaire and purposive sampling, we compile data from a total of 236 women who use halal ...
Galuh Tri Pambekti +2 more
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A study on the influencing factors and response strategies for young teachers from Taiwan to teach in universities in China: a push-pull-mooring model perspective [PDF]
IntroductionA growing number of Taiwanese teachers are choosing to teach at universities in mainland China, but their jobs are not always stable. Therefore, this study aims to investigate the factors infuencing young teachers from Taiwan to teach in ...
Li Wang +5 more
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Investigating switching intention of e-commerce live streaming users [PDF]
As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However,
Dingyu Ye +3 more
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A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives [PDF]
In response to the Covid-19 pandemic, online learning has been carried out in many countries with different types of online learning models being promoted and implemented.
Yuan Qing Jin +4 more
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The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory [PDF]
Under the impact of COVID-19, medical telelearning education is increasingly becoming urgent to resolve the contradiction between the physical isolation of medical students and the need for on-site clinical teaching. In this study, the push-pull-mooring (
Xin Lin +4 more
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Push-Pull-Mooring Analysis of Massive Open Online Courses and College Students During the COVID-19 Pandemic [PDF]
The partial least squares structural equation modeling (PLS-SEM) provides researchers with an analysis tool for prediction theory. As the coronavirus disease 2019 (COVID-19) brings risks to teaching and learning, students have been forced to switch from ...
Kebiao Kang +3 more
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Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework [PDF]
With increasing technology advancement, online shopping, and growth of affordable segment, smartphone users’ switching behavior is becoming a concern for smartphone companies.
Jin Guo +3 more
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Understanding Users’ App-Switching Behavior During the Mobile Search: An Empirical Study from the Perspective of Push–Pull–Mooring Framework [PDF]
With the rapid development of mobile applications (apps), various types of mobile apps have become the main channels for smartphone interaction. The user’s app switching behavior in mobile search tasks has also received attention from academia.
Shaobo Liang, Ziyi Wei
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