Results 161 to 170 of about 15,262 (219)

DB2 theoretical mooring study

open access: yes, 1982
Packwood, A. R.
core  

The Migration of Viewers in Gaming Streaming: The Perspective of a Push-Pull-Mooring Model

International Journal of Human–Computer Interaction, 2021
The market size of video game streaming is growing at an unprecedented rate, while streaming platforms and streamers are engaging in fierce competitions to retain viewers.
Xiao-Yu Xu   +3 more
openaire   +2 more sources

An empirical study of brand microblog users’ unfollowing motivations: The perspective of push-pull-mooring model

International Journal of Information Management, 2020
Abstract Brand microblogs (BMs) have been increasingly utilized by companies to facilitate communication and foster deeper relationships with their customers. In addition to attracting new followers, retaining existing followers is equally, if not more, important to the success of BM operators. Drawing upon the migration theory, this study develops a
Zhenya Tang, Leida Chen
openaire   +2 more sources

Uniting stakeholders to promote green manufacturing: the push–pull–mooring model

Management Decision
PurposeEnterprise green manufacturing (EGM) is a crucial pathway for achieving carbon peaking and carbon neutrality as well as an integral component of building a strong manufacturing sector. Previous studies have primarily focused on isolated factors affecting EGM, potentially underestimating the underlying interactions among these factors. This study
Liping Wang   +3 more
openaire   +2 more sources

Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model

Journal of Travel & Tourism Marketing, 2021
This study investigates visitors' attitudes towards the reopening of the Chimelong Ocean Kingdom in China amid the global pandemic in 2020. The proposed framework utilizes the Push-Pull-Mooring model by adapting the THEMEQUAL dimensions. Seven perceptual variables are identified as a source of visitors' attitudes arising from their theme park ...
Philip Feifan Xie, Jingjing Luo
openaire   +2 more sources

Motivating people to adopt electricity management system based on push–pull–mooring model

Energy & Environment, 2022
With growing concerns about power and environment issues, smart grid technology, such as meter data management systems, can be viewed as a great solution to handle issues of the environment and energy efficiency. Based on the push–pull–mooring (PPM) model, this research views dissatisfaction, personal innovativeness, information quality, locatability,
Chien-Wei Ho
openaire   +2 more sources

Switching to peer-to-peer accommodation (P2PA): an extended push-pull-mooring model perspective from emerging economy

Journal of Hospitality and Tourism Insights, 2022
PurposeDrawing on the Push-Pull-Mooring model, this study sheds light on the factors that drive tourists to switch from traditional hotels to peer-to-peer accommodation (P2PA) in light of the global spread of the Covid-19 pandemic.Design/methodology/approachData have been collected from 380 participants through an online pan India survey. The data were
Anil Gupta   +3 more
openaire   +2 more sources

An empirical study of consumer switching behaviour towards mobile shopping: a Push-Pull-Mooring model

International Journal of Mobile Communications, 2012
This study attempts to investigate the factors influencing consumer switching behaviour towards mobile shopping. The Push-Pull-Mooring is extrapolated to delineate consumer switching behaviours towards mobile shopping. Our findings indicate that mooring forces, trust, privacy and security and switching cost, have the strongest effect on switching ...
Jung Yu Lai   +2 more
openaire   +2 more sources

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