Results 31 to 40 of about 15,262 (219)
Journal of Service Theory and PracticePurposeFor nearly 2 decades, the push-pull-mooring (PPM) model has been used frequently by scholars to explain consumers’ service switching intention and behavior. However, heterogeneity and incomparability between PPM model studies are prevalent issues: The chosen predictor variables, their categorization, their measurement, reported effect sizes, and
Tobias Marx
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Papers in Regional Science, 2019 This study proposes the use of push‐pull‐mooring model to investigate the main factors behind farmers' willingness to withdraw from rural homesteads with unique survey datasets taken from a pilot area in China. Our empirical results, which were derived from partial least squares structural equation modelling, mostly support our theoretical hypotheses ...
Wen Fan, Lifang Zhang
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Behavioral Switching Model To Hybrid Learning Based on Push Pull Mooring Framework
Journal of Education Research and Evaluation, 2023 The Covid-19 pandemic has resulted in a shift in hybrid-based learning. The purpose of this study is to analyze how the push-pull mooring effect is able to increase student behavior transition to hybrid learning during the Covid-19 pandemic. This study uses a quantitative approach.
Nina Farliana +3 more
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IEEE Access, 2023 This paper aims to analyze the factors affecting user stickiness of the online visual art platform by developing a Push-Pull-Mooring (PPM) framework from the perspective of user experience.
Yonghan Liu, Yan Wang
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Research on the Foreign Direct Investment Factors of Japanese Hotel Industry in Taiwan-Taking Okura Hotel as an Example [PDF]
, 2021 Due to the impact of COVID-19 in 2019, the global hotel industry has been severely impacted by the disconnection of the tourism industry. However, even with the impact of the epidemic, the Japanese hotel industry’s investment in Taiwan has not stopped ...
Chang, Chih-Hsiung +3 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 The technology of mobile payments has received more attention than ever. However, whether it is possible that mobile payment will become a common payment method for consumers depends on the willingness of consumers.
His-Peng Lu, Yu-Shan Wung
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International Journal of Academic Research in Business and Social SciencesThe electric vehicle (EV) sector is seeing significant worldwide expansion and acceptance, however the evident indicates that the adoption rate of EVs in Malaysia remains relatively low.
Wai Kin Lim +2 more
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Informatics in Medicine Unlocked, 2023 The COVID-19 pandemic triggered a shift in medicine purchasing behaviors worldwide, including in Indonesia, from physical pharmacies to online platforms such as electronic marketplaces (e-marketplaces) and electronic pharmacies (e-pharmacies).
Erasto Akbar Adjie +4 more
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Information, 2019 New technologies are driving rapid change and innovation in the industrial structure. In this environment, individuals’ use of contents also changes remarkably.
Sanghyun Kim +2 more
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Mathematical Biosciences and Engineering, 2023 E-bikes have become one of China's most popular travel modes. The authorities have issued helmet-wearing regulations to increase wearing rates to protect e-bike riders' safety, but the effect is unsatisfactory.
Peng Jing +4 more
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