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Purpose This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the customers in influencing the switching behavior of two types of customer account holders, the conventional only and the mixed (conventional and Islamic bank) account ...
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PurposeThis study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic.Design/methodology/approachThis study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling ...
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Exploring tourist switching intention to halal tourism with the push-pull-mooring theory
Journal of Islamic MarketingPurpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative study by accommodating a convenience sampling approach and ...
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