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Estimating sales transitions between competing products via optimal transport. [PDF]

open access: yesPLoS One
Yamao S   +7 more
europepmc   +1 more source
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Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective

Journal of Islamic Marketing, 2020
Purpose This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the customers in influencing the switching behavior of two types of customer account holders, the conventional only and the mixed (conventional and Islamic bank) account ...
Sri Rahayu Hijrah Hati   +2 more
openaire   +1 more source

Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

Global Knowledge, Memory and Communication, 2021
PurposeThis study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic.Design/methodology/approachThis study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling ...
Yonathan Dri Handarkho   +2 more
openaire   +1 more source

Exploring tourist switching intention to halal tourism with the push-pull-mooring theory

Journal of Islamic Marketing
Purpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative study by accommodating a convenience sampling approach and ...
Yan Putra Timur   +5 more
openaire   +1 more source

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