Results 141 to 150 of about 4,305 (176)

Switching intention of conventional bank customers to Sharia bank based on push-pull-mooring theory

Journal of Islamic Marketing
Purpose This study aims to see the variables of customer satisfaction level, attractiveness of alternatives, subjective norms and level of religiosity of conventional bank customers in West Java and their effect on switching intentions. Design/methodology/approach A causality description technique with a quantitative approach is used in this ...
Hilda Monoarfa, Rumaisah Azizah Al Adawiyah, Widya Prananta, Andi Mohammad Sadat, Disya Allifah Vakhroh   +4 more
openaire   +1 more source

Understanding Consumers’ Continuance Intention Toward Self-service Stores: An Integrated Model of the Theory of Planned Behavior and Push-Pull-Mooring Theory

2019
The development of self-service technologies (SSTs) has significantly changed the interactions between customers and enterprises. Similarly, traditional services are gradually being replaced. Self-service businesses are emerging one after the other, including self-service laundries, gas stations, car washes, ticketing machines, and even self-service ...
Shan-Shan Chuang, Hui-Min Lai
openaire   +1 more source

Factors Influencing Low Adoption of Mobile Banking in Underdeveloped Regions in Indonesia, Based on Modified Push–Pull–Mooring Theory

THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES
ABSTRACTThis study aims to identify and analyze the factors that are preventing the adoption of mobile banking in underdeveloped regions of Indonesia. A modified push–pull–mooring (PPM) framework is being used to propose a theoretical model providing valuable information for banks and the government.
Ardiyanto Dapadeda, Yonathan Dri Handarkho, Paulus Mudjihartono   +2 more
openaire   +1 more source

Factors affecting the intention to switch to other brands in social commerce: variety seeking and push-pull-mooring theory

Global Knowledge, Memory and Communication
Purpose This study aims to investigate the factors influencing customers’ variety-seeking behavior and brand-switching intentions within social commerce (SC) environments using the push-pull-mooring (PPM) framework. Design/methodology/approach This ...
Yonathan Dri Handarkho, Parama Kartika Dewa, Citra Yayu’ Palangan   +2 more
openaire   +1 more source

Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework

Computers in Human Behavior, 2023
Aditya Nugroho, Wei-Tsong Wang
openaire   +1 more source

Drivers of religious entrepreneurial behaviour among Pentecostal pastors: push-pull-mooring theory and theory of planned behaviour

Small Enterprise Research, 2023
Agu Godswill Agu, Okereafor Geff Etochkwu, Omotosho Daniel T, Okocha Ebere Rejoice, Uche Dickson Ben   +4 more
openaire   +1 more source

Analysis of Influencing Factors on Switching Intention to Sustainable Fashion Consumption Using Push-Pull-Mooring Theory

Journal of the Korean Society of Costume, 2023
Dayun Jeong, Youngsam Kim
openaire   +1 more source

Influencing Factors and Switching Intention to Contact-free Shopping : Focusing on Push-Pull-Mooring Theory

Journal of the Korean Society of Costume, 2022
openaire   +1 more source

Consumers’ Intention to Switch On-Demand Food Delivery Platform: A Perspective from Push-Pull-Mooring Theory

2023
Chi-Yuan Chen, Chih-Yu Lin, Wei-Chen Cheng, I-Chiu Chang   +3 more
openaire   +1 more source

Analysis of Factors Influencing The Switching Behaviour of Offshore to Onshore Workers on Push-Pull-Mooring Theory During the Covid-19 Pandemic: A Proposed Study

Proceedings of the 1st International Conference on Contemporary Risk Studies, ICONIC-RS 2022, 31 March-1 April 2022, South Jakarta, DKI Jakarta, Indonesia, 2022
Wegik Prasetyo, Yelita Iskandar
openaire   +1 more source