How information and communication overload affect consumers' platform switching behavior in social commerce. [PDF]
Fan W, Osman S, Zainudin N, Yao P.
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Hydraulic evaluation of Joltech’s GyroPTO for wave energy applications [PDF]
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Designing the User Interface of a Handheld Device for Communication in a High-Risk Environment [PDF]
Kjeldskov, Jesper, Stage, Jan
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Estimating sales transitions between competing products via optimal transport. [PDF]
Yamao S +7 more
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Sanctions and opportunities: Factors affecting China's high-tech SMEs adoption of artificial intelligence computing leasing business. [PDF]
Sun W +3 more
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Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective
Vision: The Journal of Business Perspective, 2022With the rapidly changing global landscape on sustainability, the luxury industry is now embracing circularity in consumption. Similarly, consumers are also evolving and changing the way they consume luxury by shifting from ownership-based models to access-based models.
Gautam Agrawal, Rubal Rathi, Ruchi Garg
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Antecedents of smartphone brand switching: a push–pull–mooring framework
Asia Pacific Journal of Marketing and Logistics, 2021PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.
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Webrooming: A conceptual framework using push pull mooring method
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Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach
Journal of Consumer Behaviour, 2021AbstractThis research develops and tests a model on cross‐channel switching intentions using the PPM framework. Four hundred and fifty‐six valid responses were collected from online and in‐person survey. The proposed relationships were tested using structural equation modelling.
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