AbstractFood traceability systems (FTSs) have been increasingly implemented in the food supply chain as a feasible solution to categorize the safety and quality of food. Governments across the world are striving to build public trust and to shift demand to traceable agricultural products (TAPs). This article stresses an important subject by focusing on
Thi Hong Nhung Nguyen +2 more
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The push, pull, and mooring effects toward switching intention to halal cosmetic products
Journal of Islamic Marketing, 2022Purpose The paper aims to investigate the push, pull and mooring effects towardswitching intention to halal cosmetic products. Design/methodology/approach The rapid growth of the halal industry in Muslim and non-Muslim countries opens a new market for cosmetic companies.
Hasan Al-Banna +1 more
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Understanding contractors’ circular economy transition intention: a push-pull-mooring framework
Engineering, Construction and Architectural ManagementPurposeThe exponential growth of the construction sector exerts considerable pressure on the environment, and the circular economy (CE) concept has recently gained traction as a means of alleviating such environmental issues. In order to propose solutions to the phenomenon of contractors being hesitant to participate in CE implementation in developing ...
Kaiyi Li, Hafez Salleh, Rui Wang
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Examining switching intention in professional sport: a push-pull-mooring perspective
International Journal of Sports Marketing and SponsorshipPurposeDrawing upon a push-pull-mooring model and the literature on behavioral loyalty, this research aims to examine the underlying factors and mechanisms that influence switching intention in the context of professional sport in Japan.Design/methodology/approachUsing a two-wave survey design (pregame and postgame surveys), we collected data from 367 ...
Mikihiro Sato +4 more
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Push-pull-mooring framework for e-commerce adoption in small and medium enterprises
Journal of Enterprise Information Management, 2020Purpose The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test whether the PPM variables prevent or lead to the switching ...
Aries Susanty +2 more
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Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis
Empirical Studies of the ArtsThis research explores consumer perceptions of hedonic furniture's value, analyzingsurvey data from 347 individuals in China using the Push-Pull-Mooring (PPM) model. It finds that hedonic features, enjoyment, self-expression, emotional and aesthetic values (pull factors of hedonic furniture), dissatisfaction and fatigue (push factors of utilitarian ...
Shanxue Gao, Lianfan Wu
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Uniting stakeholders to promote green manufacturing: the push–pull–mooring model
Management DecisionPurposeEnterprise green manufacturing (EGM) is a crucial pathway for achieving carbon peaking and carbon neutrality as well as an integral component of building a strong manufacturing sector. Previous studies have primarily focused on isolated factors affecting EGM, potentially underestimating the underlying interactions among these factors. This study
Liping Wang +3 more
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Switching to metaverse? Perspectives from push–pull–mooring model
Journal of Computers in Education, 2023Debajyoti Pal +3 more
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Decoding mobile payment application switching: insights from the Push-Pull-Mooring framework
China Finance Review InternationalPurpose The present study aims to identify and analyse the factors influencing users’ switching intentions for mobile payment applications, using the push-pull-mooring (PPM) framework as its theoretical foundation.
Kirti Motwani +4 more
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Motivating people to adopt electricity management system based on push–pull–mooring model
Energy & Environment, 2022With growing concerns about power and environment issues, smart grid technology, such as meter data management systems, can be viewed as a great solution to handle issues of the environment and energy efficiency. Based on the push–pull–mooring (PPM) model, this research views dissatisfaction, personal innovativeness, information quality, locatability,
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