Results 21 to 30 of about 5,875 (219)
PRODUK KOSMETIK HALAL DENGAN PENDEKATAN PUSH PULL AND MOORING GUNA MENINGKATKAN SWITCHING INTENTION [PDF]
EBID:Ekonomi Bisnis DigitalHalal cosmetic products have become a major focus in the global beauty industry in response to increasing consumer demand for halal and safe products. This study analyzes effective marketing strategies using push, pull, and mooring approaches to increase
Fitriani, Fitriani +1 more
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The Influence of Push-Pull-Mooring Effects on E-Wallet Customer Switching in Generation Z in DKI Jakarta [PDF]
, 2023 Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship ...
Munandar, Jono Mintarto, Yunita, Eka
core +2 more sources
Consumers’ Intention to Switch from Green and Conventional Cosmetics
International Research Journal of Business Studies, 2023 Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this
Asri Sekar Mawar Firdausi +2 more
doaj +1 more source
Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework
Journal of Retailing and Consumer Services, 2021 Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming).
Marta Frasquet, Maria-Jose Miquel-Romero
openaire +3 more sources
Emerging Media, 2023 The proliferation of over-the-top (OTT) platforms, offering a wide array of on-demand content accessible through the Internet, has reshaped the media landscape and transformed viewing habits.
Po-Chien Chang, Yu-Ping Chiu
doaj +1 more source
Push, Pull, and Mooring Effects on E-Commerce Customer Switching Intention
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS, 2023 This study aims to determine the effect of push, pull, and mooring on switching intention for Tokopedia e-commerce customers in Surabaya. A quantitative approach is employed in this research, with the population consisting of Surabaya people who have shopped at Tokopedia.
Rizky Fitri Wijayanti +1 more
openaire +1 more source
Analysis Push-Pull Mooring Factors on Switching Intention Banking Customers
International Journal of Management Science and Application, 2023 This study aims to determine the intention of conventional banking customers to switch to digital banking. The purpose of this study was to analyze the relationship between dependent switching intention, with independent variables of service quality, information seeking behavior, alternative attractiveness, and individualism level as moderation ...
Alfath Prasetya Agung Nugraha +1 more
openaire +1 more source
IEEE Access, 2023 This paper aims to analyze the factors affecting user stickiness of the online visual art platform by developing a Push-Pull-Mooring (PPM) framework from the perspective of user experience.
Yonghan Liu, Yan Wang
doaj +1 more source
Green Communication for More Package-Free Ecommerce Returns
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly ...
Yangchun Li +3 more
doaj +1 more source
Research on the Foreign Direct Investment Factors of Japanese Hotel Industry in Taiwan-Taking Okura Hotel as an Example [PDF]
, 2021 Due to the impact of COVID-19 in 2019, the global hotel industry has been severely impacted by the disconnection of the tourism industry. However, even with the impact of the epidemic, the Japanese hotel industry’s investment in Taiwan has not stopped ...
Chang, Chih-Hsiung +3 more
core +2 more sources