Results 41 to 50 of about 5,875 (219)

BRAND SIWTCHING INTENTION AMONG MALAYSIAN SMARTPHONE USERS: A PUSH-PULL-MOORING PERSPECTIVE

Advanced International Journal of Business, Entrepreneurship and SMEs, 2023
This study aims to investigate factors that lead to brand switching intention among Malaysian smartphone users, specifically using the Push-Pull-Mooring model. Push factors are understood as the negative factors that push people away from the original provider while pull factors are the positive factor that attract people towards a new provider. As for
Xi-Min Koo, Ahmad Zainal Abidin Abd Razak   +1 more
openaire   +1 more source

Factors Influencing Cryptocurrency Acceptance Among Individuals: A Systematic Literature Review [PDF]

, 2023
A cryptocurrency is a digital currency that acts as a medium of exchange. Although many people know about cryptocurrency, only a few are using it. The lack of wider adoption of cryptocurrency likely hampers its future growth.
Hemantha, Thantrige Rasika, Techatassanasoontorn, Angsana A.   +1 more
core   +1 more source

Switching Intention in Halal Cosmetics Products [PDF]

The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is ...
Setiobudi, Auditia, Sugiharto, Kezia Novtavia, Sutanto, Yessy Fortunania   +2 more
core   +4 more sources

Analysis of Switching Behavior from Cash Payment Method to Use of Mobile Payment in Offline Store [PDF]

E3S Web of Conferences
The swift advancement of digital technology is evident in multiple domains, including the business realm. This is evident from the ease with which customers can make payments using fintech services in physical stores, such as mobile payments.
Kusuma Dimas Bagus Wiranata, Adam Wanda Nursuci, Aprizal Anggi   +2 more
doaj   +1 more source

Switching to cloud gaming: A push-pull-mooring perspective

Journal of Business Research
The video game industry has witnessed a switching of gamers from traditional means of gaming to cloud gaming. Understanding the psychological mechanisms underlying such switching behavior at the individual level is important. Drawing on the technology switching literature and the push–pull-mooring (PPM) framework, we proposed a research model ...
Su, Winston T., Lee, Zach W.Y., He, Xinming, Chan, Tommy K.H.   +3 more
openaire   +2 more sources

Does motivation and switching intention affect the trader's decision to choose Baitul Maal wa Tamwil as the intervening variable?

Iqtishoduna: Jurnal Ekonomi Islam
For traders and business actors who are motivated and interested in transitioning from conventional to sharia, the existence of Islamic microfinance institutions like Baitul Maal wa Tamwil (BMT) Sidogiri is a blessing. However, it's not solely a blessing;
Al-Amin, Asyari
doaj   +1 more source

Does The Age Influence Intention to Switch to Sharia Banking Services: A Case Study of Islamic Bank Customers in Indonesia [PDF]

This study examined the moderating effect of age on switching intention among Islamic bank customers in Indonesia who also hold accounts in conventional banks using the push, pull, and mooring approach.
Azis, Elvira, Heny Hendrayati, Hilda Monoarfa, Muhammad Fatwa F, Ratih Hurriyati   +4 more
core   +2 more sources

What propels the transition? Understanding push-pull-mooring influences on switching from improper E-waste handling to formal recycling

Cleaner and Responsible Consumption
This study investigates the factors influencing consumers' intentions to switch from improper handling to e-waste recycling. Utilizing the theoretical framework of Push-Pull-Mooring (PPM) theory, this research adopts a mixed-methods design.
Muhammed Sajid, Myriam Ertz
doaj   +1 more source

Determinants of switching behavior to wear helmets when riding e-bikes, a two-step SEM-ANFIS approach

Mathematical Biosciences and Engineering, 2023
E-bikes have become one of China's most popular travel modes. The authorities have issued helmet-wearing regulations to increase wearing rates to protect e-bike riders' safety, but the effect is unsatisfactory.
Peng Jing, Weichao Wang , Chengxi Jiang , Ye Zha , Baixu Ming   +4 more
doaj   +1 more source

Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler [PDF]

, 2008
A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why ...
Wibowo, A. J. (A)
core