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Advertising and Rate of Return

The Journal of Law and Economics, 1975
FOLLOWING the work of Comanor and Wilson' a growing number of studies,2 have found a positive relation across firms between rate of return and advertising intensity, as measured by firms' advertising to sales ratios. With the exception of Weiss, all these studies treat advertising as a current expense, in accordance with current accounting procedures ...
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Real Rates of Return

Fiscal Studies, 1981
It is widely recognised that the real rates of return which have been earned on most financial assets in the UK in recent years have been negative-the yield on investments has not been high enough to compensate for the erosion of capital values through inflation. There are many purposes for which it is necessary to use estimates of future real rates of
R Hemming, J A Kay
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Average Rate of Return with Uncertainty

2012
In investment appraisal, uncertainty can be managed through intervals or fuzzy numbers. The arithmetical properties and the extension principle are well established and can be successfully applied in a rigorous way. The investments ranking is preferably performed when the decision maker dispone of an interest.
GUERRA, MARIA LETIZIA   +2 more
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Rates of Return

1993
In the last chapter the theory of human capital was introduced and used in order to explain some stylised facts about the labour market. In the present chapter we focus more closely on the empirical application of human capital analysis. In particular, we concentrate on the estimation of rates of return.
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PERPETUITY RATE OF RETURN ANALYSIS

The Engineering Economist, 1989
ABSTRACT This paper introduces a new method of capital project analysis called the perpetuity rate of return (PRR). As implied by its name, the PRR is found by transforming a project's cash flow stream into a perpetuity and then relating this value to the required investment outlay.
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Accounting Rate of Return vs. Economic Rate of Return

Journal of Business Finance & Accounting, 1974
The accounting rate of return (ARR) has traditionally been used as a surrogate for the economic rate of return (IRR) in evaluating the effectiveness of managements’ capital investment decisions. Over the years, some question has been raised as to the validity of using the ARR as an approximation of the IRR.
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Expected Rates of Return

2016
Before computing returns earned on equity shares in India (Chap. 4), it would be useful to have an estimate of the expected returns in the Indian stock market.
Shveta Singh   +2 more
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Internal Rate of Return

2020
We present the well-known Internal Rate of Return, and show that it suffers from many pitfalls and bears no direct relationship to the business transactions underlying the project’s activities (and, therefore, no relationship to the capital actually employed). Therefore, we advise practitioners to dispense with.
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Coupon Rate of Return

Financial Management, 1972
The objective of this article is to review and critique the criteria for evaluating projected cash flows that are frequently advocated as appropriate tools for managers to use in making investment decisions. Net present value and the internal rate of return are of unproven worth as criteria of investment value under the conditions normally faced by ...
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Internal Rate of Return

The Mathematics Teacher, 2005
The Principles and Standards for School Mathematics (NCTM 2000, pp. 65–66) states, “School mathematics experiences at all levels should include opportunities to learn about mathematics by working on problems arising in contexts outside of mathematics.
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