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Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding

Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding
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Internet-Scale Fingerprinting the Reusing and Rebranding IoT Devices in the Cyberspace

IEEE Transactions on Dependable and Secure Computing, 2023
Fingerprinting Internet-of-Things(IoT) devices on types and brands is a necessary work for security analysis in the cyberspace. The existing approaches mainly rely on the dominant features of devices which is response to information in order to identify ...
Zhaoteng Yan, Zhi Li, Hong Li, Shouguo Yang, Hongsong Zhu, Limin Sun   +5 more
semanticscholar   +1 more source

Rebranding Produk Pupuk Organik Kelompok Tani Usaha Bersama Melalui Kemasan dan Pemasaran Digital

Jurnal Pengabdian Masyarakat, 2023
Optimalisasi nilai komersial pada produk pertanian dapat ditingkatkan dengan digitalisasi pemasaran olahan hasil pertanian. Pupuk organik mempunyai nilai komersial di sektor pertanian.
J. Masyarakat, Rianti Ardana Reswari, Rahmatullah Rizieq, Rini Suryani, Ekawati   +4 more
semanticscholar   +1 more source

The Effect of Rebranding, Perceived Quality and Brand Awareness on Brand Loyalty at Truntum Padang Hotel Customers

International journal of economics, 2023
This study aims to determine the impact of the influence of Rebranding, Perceived Quality and Brand Awareness on Brand Loyalty on Truntum Padang Hotel customers. The population in this research is Truntum Padang Hotel Visitors.
Fikhri Ahmad Arbi, Siti Aminah
semanticscholar   +1 more source

What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty

African Journal of Economic and Management Studies, 2023
PurposeProduct rebranding is increasingly popular, but brand managers are sceptical about its implications on brand loyalty (BL). Given the limited empirical literature on the subject, this study examines the interrelational effect of brand attachment ...
Isaac Mensah, Yaw Brew
semanticscholar   +1 more source

A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia

Journal of Political Marketing, 2023
In this paper we examine whether opposition parties, particularly the Communist Party of the Russian Federation (CPRF), can promote transition in the electoral authoritarian regime in Russia.
J. Ishiyama, M. Rybalko
semanticscholar   +1 more source

PENDAMPINGAN REBRANDING UNTUK MENINGKATKAN NILAI JUAL PADA UMKM NYEMIL YUK KELURAHAN NGINDEN JANGKUNGAN

Journal Of Community Service, 2023
Rebranding merupakan strategi bisnis yang efektif untuk meningkatkan nilai jual produk di pasar yang semakin kompetitif. Pengabdian ini bertujuan untuk menganalisis bagaimana rebranding dapat mempengaruhi persepsi pelanggan terhadap suatu produk dan ...
Angelique Lady, Angie Arni, Giovani Sianturi, Mochamad Putra Kurniawan, Roziana Febrianita   +4 more
semanticscholar   +1 more source