Results 271 to 280 of about 40,501 (317)
Some of the next articles are maybe not open access.

Accidental rebrand

Physics World, 2022
A response to the article about the UK’s National Quantum Computing Centre, which incorrectly spelled out the STFC as the “Science and Facilities Technology Council”.
openaire   +1 more source

Redefining rebranding: identity–image dynamics

Journal of Indian Business Research
Purpose Extant rebranding conceptualisation limits its scope to redesigning visual brand identity elements, whereas the practical and academic references suggest otherwise.
Vaishali Garg, Abhishek Mishra
semanticscholar   +1 more source

Rebranding

2022
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered ...
openaire   +1 more source

Evolution of rebranding: a structured literature review and research agenda

Marketing Intelligence & Planning
This study aims to conduct a systematic review of rebranding literature and suggest avenues for advancing research in this domain. This study adopted a hybrid review method comprising both structured literature review and lexicometric analysis.
Deepak Sangroya   +4 more
semanticscholar   +1 more source

Rebranding Ilegal: Tinjauan Hukum Etika Bisnis dan Unsur Perbuatan Melanggar Hukum Ditinjau Melalui Perspektif Perlindungan Konsumen

Jurnal Hukum Lex Generalis
Rebranding merupakan kegiatan bisnis yang dilakukan oleh pelaku usaha untuk melakukan perubahan  dengan tujuan perbaikan citra perusahaan. Rebranding menjadi masalah ketika rebranding tersebut dilakukan secara ilegal.
Gita Ananda Putri Maylendra   +1 more
semanticscholar   +1 more source

Rebranding dan Citra Pelayanan Berimplikasi Kepuasan Pelanggan Jasa Pandu & Tunda Di Perairan Cilacap pada PT. Pertamina Port Logistics

Jurnal Manajemen dan Organisasi
This study examines the impact of rebranding strategy and corporate image on service quality and customer satisfaction for pilotage and towage services in the Cilacap waters managed by PT. Pertamina Port Logistics.
Agung Kwartama, Krisma Eka Wahyu
semanticscholar   +1 more source

Analisis Strategi Rebranding UMKM Kripik Usus Tiga Bersaudara di Desa Sidowungu Kecamatan Menganti Kabupaten Gresik

Journal of islamic economics and finance
This research stems from the challenges faced by MSMEs amid increasingly intense business competition, particularly regarding the limited understanding of business owners about the true meaning of rebranding.
Toifur Ahmad Balya   +16 more
semanticscholar   +1 more source

Rebranding Label Kemasan Sebagai Sarana untuk Meningkatkan Brand Awareness Usaha Mikro Kecil dan Menengah (UMKM) Frozen Food Mas Fian di Kelurahan TuriKota Blitar

MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis, 2023
The large number of frozen food business competitors for micro and macro entrepreneurs demands that businesses continue to increase innovation. As a frozen food MSME, Mas Fian focuses on building brand equity so that the business can survive. MSME frozen
Gideon Setyo Budiwitjaksono   +4 more
semanticscholar   +1 more source

Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako

STREAMING, 2023
This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative ...
J. Lestari, Vina Meliana
semanticscholar   +1 more source

The System Transformation for Customer Relationship Management Application: Rebranding

2024 International Technical Conference on Circuits/Systems, Computers, and Communications (ITC-CSCC)
In light of the shifting lifestyle paradigms within contemporary society, there is a growing emphasis on health consciousness among individuals. Nonetheless, challenges persist in navigating the selection of appropriate medications or dietary supplements.
Watcharin Warinthaksa   +5 more
semanticscholar   +1 more source

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