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Rebranding Pigmentocracy

Abstract This article examines the trajectory of Hindustan Unilever—a subsidiary of the UK-based consumer goods giant—and its video advertisements for skin lightening products over the past 15 years, critiquing the company’s rebranding of “Fair & Lovely” to “Glow & Lovely.” Prior to its rebranding in 2020, Unilever’s Fair &
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Rebranding Strategies

2011
George, Babu, Dubey, Jayashree
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Rebranding placebos

Knowable Magazine, 2017
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