The devil you know: The effect of brand recognition and product ratings on consumer choice
Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be ...
Volker Thoma, Alwyn Williams
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Recognition judgments and the performance of the recognition heuristic depend on the size of the reference class [PDF]
In a series of three experiments, participants made inferences about which one of a pair of two objects scored higher on a criterion. The first experiment was designed to contrast the prediction of Probabilistic Mental Model theory (Gigerenzer, Hoffrage,
Ulrich Hoffrage
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The Simple Life: New experimental tests of the recognition heuristic
The recognition heuristic (RH) is a hypothesized decision strategy that is assumed to enable individuals to make decisions quickly and with minimal effort. To further test this hypothesized strategy, an experiment assessed the proportion of RH-consistent
Zachariah Basehore, Richard B. Anderson
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Further evidence for the memory state heuristic: Recognition latency predictions for binary inferences [PDF]
According to the recognition heuristic (RH), for decision domains where recognition is a valid predictor of a choice criterion, recognition alone is used to make inferences whenever one object is recognized and the other is not, irrespective of further ...
Marta Castela, Edgar Erdfelder
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A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
Marketing science seeks to prescribe better marketing strategies (advertising, product development, pricing, etc.). To do so we rely on models of consumer decisions grounded in empirical observations.
John Hauser +3 more
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Principles in Patterns (PiP) : Heuristic Evaluation of Course and Class Approval Online Pilot (C-CAP) [PDF]
The PiP Evaluation Plan documents four distinct evaluative strands, the first of which entails an evaluation of the PiP system pilot (WP7:37). Phase 1 of this evaluative strand focuses on the heuristic evaluation of the PiP Course and Class Approval ...
Macgregor, George
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On the use of recognition in inferential decision making: An overview of the debate [PDF]
I describe and discuss the sometimes heated controversy surrounding the recognition heuristic (RH) as a model of inferential decision making. After briefly recapitulating the history of the RH up to its current version, I critically evaluate several ...
Rudiger F. Pohl
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Voice Recognition by Neuro-Heuristic Method
The amount of digital data is increasing every day. At every step of our daily lives, we deal with technologies in which our data are stored (e.g., mobile phones and laptops), and this is one of the main reasons for the design of various types of ...
Dawid Połap, Marcin Woźniak
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Why recognition is rational: Optimality results on single-variable decision rules
The Recognition Heuristic (Gigerenzer & Goldstein, 1996; Goldstein & Gigerenzer, 2002) makes the counter-intuitive prediction that a decision maker utilizing less information may do as well as, or outperform, an idealized decision maker utilizing more ...
Clintin P. Davis-Stober +5 more
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In this study, a novel esterase from the thermoacidophilic archaeon Thermoplasma acidophilum was biochemically and structurally characterized. Our results demonstrate that Ta0887 is a highly thermostable esterase that preferentially hydrolyzes p‐nitrophenyl hexanoate and possesses an α‐helical cap domain that likely contributes to its substrate ...
Alejandro Delgado‐Rey +4 more
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