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Ulus markalamada bir kültürel iletişim ortamı olarak moda : kavramsal bir model önerisi [PDF]

open access: yes, 2019
Bu çalışmada, ulus markalamada modanın bir kültürel iletişim aracı olarak kullanılabileceği savlanmaktadır. Bu amaçla, durum tespiti ve strateji geliştirimine yönelik üç aşamalı, döngüsel bir kavramsal model oluşturulmuştur. Çalışmada öncelikle markalama

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Some of the next articles are maybe not open access.

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