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UPOREDNA ANALIZA REZULTATA AI PREDIKCIJE I ЕYE TRACKING METODE U ISPITIVANJU EFEKTIVNOSTI VEB REKLAMA

Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
Cilj ovog rada jeste da istraži efikas¬nost reklama i kako različiti stimulusi utiču na vizuelnu pažnju korisnika, kao i da utvrdi tačnost AI softvera za predikciju poređenjem dobijenih rezultata sa rezultatima dobijenim metodom praćenja pogleda.
Tamara Janjić
semanticscholar   +1 more source

REKLAMA MATNLARIGA MADANIYATNING TA’SIRI

TAMADDUN NURI JURNALI
This article provides a thorough analysis of the influence of culture on the creation and effectiveness of promotional texts. The impact of culture on language, values, colors, symbols,  and product adoption will be considered in detail.
Mamajan Kuranbayeva
semanticscholar   +1 more source

MINTAQADA REKLAMA XIZMATLARI SAMARADORLIGINI OSHIRISHNING TASHKILIY-IQTISODIY MEXANIZMLARINI TAKOMILLASHTIRISH

ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ
Annotatsiya: Mazkur maqolada mintaqalarda reklama xizmatlari samaradorligini oshirish masalalari oddiy, tushunarli va ilmiy asoslangan tarzda yoritilgan.
Ataullayeva Hilola Xamidjon qizi
semanticscholar   +1 more source

Sociální reklama

2009
This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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IJTIMOIY REKLAMA TUSHUNCHASI: MOHIYAT VA FUNKSIYALAR

Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences.
Ushbu maqolada ijtimoiy reklama va uning vazifasi mavjud ijtimoiy muammolarga odamlarning eʼtiborini jalb qilish, ular haqida odamlar ongida tasavvurlar hosil boʻlishi uchun nisbatan muhim hisoblangan faktlar, maʼlumotlarni yetkazib berishdan iborat ...
Shahzod Norqulov
semanticscholar   +1 more source

REKLAMA ETIKASI MASALALARI VA REKLAMA KODEKSI

This article explores the main ethical issues in advertising and the guiding principles of advertising codes. It discusses the unethical nature of misleading, false, or manipulative advertisements, especially those targeting children, vulnerable groups, or disrespecting cultural and religious values.
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Reklama lokalnie

Marketing w Praktyce, 2008
Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
openaire  

Reklama

2003
esej o riječi ...
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Reklama

2013
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
openaire   +2 more sources

Jezik reklama

2014
Dominantna kultura 20. st., uspostavljena Zapadnim proizvodnim i potrošačkim imperativnom 20-ih godina prošloga stoljeća, jest sustav definiranja sebe i odnosa prema drugima kroz robu široke potrošnje. Glavna metoda podupiranja toga i takvoga društva jest reklama (promidžba, oglašavanje, oglas, propaganda ; engl. advertisement ; engl. žarg.
Stolac, Diana, Vlastelić, Anastazija
openaire   +1 more source

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