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Relevant markets and market power of mobile apps
Japan and the World Economy, 2023Antitrust investigations in the mobile app economy often require a definition of the relevant market of mobile apps and the evaluation of their market power. However, existing antitrust tools face significant challenges due to the non-price nature of mobile apps with multiple revenue sources, two competition margins at the mobile OS and mobile app ...
Kawaguchi, Kohei +2 more
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DEFINING RELEVANT MARKETS FOR PHARMACEUTICALS
Bulletin of Economic Research, 2016ABSTRACTTo identify the relevant product markets for Swedish pharmaceuticals, a spatial econometrics approach is employed. First, we calculate Moran's Is for different market definitions and then we use a spatial Durbin model to determine the effect of price changes on quantity sold of own and competing products.
Mihaescu, Oana, Rudholm, Niklas
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Marketing Education: Reflecting on Relevance
Australasian Marketing Journal, 2021Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic ...
Paul Harrigan +2 more
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Entrepreneurship's relevance to marketing
Journal of Research in Marketing and Entrepreneurship, 2011PurposeThe purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought.Design/methodology/approachThe paper is a literature review that uses examples from the literature to propose new research directions.FindingsThe paper proposes research opportunities, and concludes that the contributions of
Morgan P. Miles +2 more
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Marketing 4.0 in relevance to green marketing
TRANS Asian Journal of Marketing & Management Research, 2021Indian population estimate by an author shows that in 2021 the age group of 18-44 will have 561 million population followed by 45-59 and 60 and above, having 166 and 120 million respectively. One finds that for market and marketing stimulus the most relevant section is the age group of 18-44, thus for marketer the path of guidance is necessary more so,
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2005
Abstract The definition of relevant market is of fundamental importance in the control of concentrations. The Commission bases its policy on the systematic analysis of the markets affected by a concentration and considers that this analysis must be expressly reflected in its decisions. Clearly, the market definition used in a specific
Edurne Navarro Varona +3 more
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Abstract The definition of relevant market is of fundamental importance in the control of concentrations. The Commission bases its policy on the systematic analysis of the markets affected by a concentration and considers that this analysis must be expressly reflected in its decisions. Clearly, the market definition used in a specific
Edurne Navarro Varona +3 more
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Determining The Relevant Market
2006Abstract The first step in the analysis of a merger situation is usually to define the market. A market definition enables the competition authority to identify the firms who are currently providing a competitive discipline on the merging companies It also enables it to compute market shares of those firms, from which various indices of ...
Andrew Scott +3 more
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Analyzing the Relevant Markets
2015The target markets were defined as a basis for the definition of strategic businesses (see Sect. 7.4). Now, all of these markets are thoroughly examined. In addition, the markets that are important in view of diversification (see Chap. 14) are considered.
Rudolf Grünig, Richard Kühn
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