Results 191 to 200 of about 559,237 (254)

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang   +4 more
wiley   +1 more source

Balancing Artificial Intelligence Autonomy and User Control: Threat‐Contingent Appraisal Pathways to Consumer Responses

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI–enabled products increasingly delegate decision authority to autonomous systems, yet consumer responses to such autonomy depend on whether users retain meaningful control and how threatening the technology is perceived to be. Drawing on both Technology Threat Avoidance Theory (TTAT) and a risk–benefit appraisal perspective, this research ...
Hyeyeon Yuk   +3 more
wiley   +1 more source

AI Companions and Loneliness: Conceptualizing and Operationalizing Synthetic Mindfulness and Exploring Its Role in Alleviating Loneliness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The rise of AI companions has sparked interest in their potential to alleviate the growing social problem of loneliness, yet evidence of their effectiveness remains unsettled. Drawing on social surrogacy theory with a theories‐in‐use approach, this research introduces synthetic mindfulness, defined as consumers' judgment of an AI companion's ...
Varqa Shamsi Bahar   +3 more
wiley   +1 more source

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